Job Description
About the Role
We are seeking a Junior Marketing Specialist to join our dynamic team in Cape Town. As a key member of our marketing department, you will play a crucial role in driving business growth and customer acquisition through data-driven marketing strategies. If you have a passion for analytics, innovative thinking, and driving sales, we want to hear from you.
Key Responsibilities
- Maintain campaign acquisition, retention & ad hoc plans to ensure they meet business strategic objectives.
- Ensure marketing campaign implementation is timeously dispatched, monitored & reported on with changes identified timeously for re-forecasting and adjust accordingly.
- Execute product take-to-market and awareness plans with a digital-first, customer-centric hat on.
- Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing reviews, quarterly concepts, and ad hoc requests.
- Drive organic growth through innovation.
- Engage and challenge the different business units to improve the volume of new customers as well as funnel conversion.
- Work with/challenge the creative team to timeously deliver campaigns that meet the brief.
- Implement and monitor campaigns and channel performance to achieve GWP & new customer count targets, taking proactive actions to improve any underperformance.
- Leverage relationships with operations for great marketing offers, incentives & other mechanisms to assist with driving sales team targets.
- Drive process improvements in campaign execution and collaborate with project teams including business analytics to improve systems and processes in the area.
- Develop A/B Testing & cost-effective pilots to find new opportunities to drive sales.
- Understand the investment influence to drive a digital-first strategy to achieve campaign objectives.
- Take accountability for an action development plan with an entrepreneurial spirit.
Requirements
- Business Science / BCom / Finance / Stats / Marketing Degree
- Minimum of 2 years’ experience within a planning/ specialist role (preferably within the financial services industry)
- Passionate about data, insights, and analytics
- Excellent cross-functional team management skills
- Advanced Microsoft Excel skills
- Digital orientation
- Affinity with numbers
- Commercially minded
- Data orientation
- Attention to detail
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Western Cape
The marketing, advertising, and PR industries in Western Cape offer a dynamic and competitive job market, with many multinational companies having a presence in the region. Typically, this field is in high demand due to the growth of e-commerce, digital transformation, and increasing consumer spending power. As a result, there are numerous opportunities for professionals in these roles to find employment.
Generally, salaries for marketing, advertising, and PR professionals in Western Cape can range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for senior positions to command higher salaries, while entry-level roles may start at the lower end of this range. However, it’s essential to note that actual salary figures can vary significantly, and these ranges are only a broad guide.
Common skills required for marketing, advertising, and PR professionals in Western Cape include strong creative thinking, analytical skills, attention to detail, excellent written and verbal communication skills, ability to work under pressure, and proficiency in digital tools such as Google Analytics or Adobe Creative Suite. Typically, companies look for candidates with a degree in marketing, communications, or a related field, although experience and skills can often take precedence.
The technology industry, financial services sector, manufacturing sector, and tourism are just a few examples of industries that commonly employ marketing, advertising, and PR professionals. In these sectors, roles such as digital marketing specialist, brand manager, or media relations coordinator may be available.
Career development opportunities in this field are numerous. Typically, career progression involves moving into senior roles such as team leader or account director, where professionals can develop their skills further and take on more complex projects. Many companies also offer training programs and mentorship schemes to help employees progress in their careers. With experience, marketing, advertising, and PR professionals may also choose to pursue freelancing, starting their own agencies, or moving into leadership roles within larger organisations.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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