Job Description
About the Role
Our client is looking for a Sales and Marketing Coordinator to join their team in Maitland, Cape Town. The company is a well-established importer and distributor in the FMCG industry, seeking an experienced and energetic individual to coordinate all marketing campaigns, initiatives, and activities aimed at promoting the business. The successful candidate will play a critical role in shaping digital and traditional marketing strategies, driving brand visibility, and contributing to long-term strategic growth.
Key Responsibilities
- Conduct research to analyse the competitive landscape, market trends, and customer behaviour.
- Plan and manage marketing efforts for trade shows, conferences, events, in-store promotions, retailers, and meetings.
- Develop a wide range of marketing content, including social media posts, blog posts, radio/TV adverts, website content, print materials, and e-commerce promotions.
- Oversee and maintain digital platforms including WooCommerce and WordPress, focusing on marketing integration rather than technical development.
- Create and design marketing material using graphic design skills.
- Monitor and manage paid spend on social media platforms, performance reporting, and analytics (including Google Analytics and dark ads).
- Coordinate and manage relationships with external vendors, brand influencers, and social media partners.
- Work closely with consultants and leadership to develop and implement a master marketing strategy.
- Communicate campaign deliverables, objectives, and timelines across departments.
- Monitor, analyse, and report on the success of marketing campaigns.
- Report directly to the Chief Executive Officer.
Requirements
- Bachelor’s degree in Marketing or a recognised marketing/social media qualification.
- Minimum of 5 years’ proven experience in a marketing department, with at least 710 years specifically in digital marketing and social media management.
- Proficient in social media strategy, paid campaigns, audience targeting, analytics, and performance reporting.
- Strong experience with website content updates and digital marketing tools (e.g., WordPress, WooCommerce).
- Self-starter who can work independently and provide strategic direction.
- Strong communication, innovation, and creative problem-solving skills.
- Graphic design proficiency is essential.
- Valid drivers license.
Qualifications
No qualifications mentioned in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Western Cape
In the Western Cape region, the marketing industry is typically vibrant and competitive, with many opportunities available across various sectors. The demand for skilled marketers continues to grow as businesses look to expand their online presence and engage with customers more effectively. This has led to a relatively high level of job satisfaction among marketers in the area.
When it comes to salaries, it’s generally true that marketing professionals in Western Cape can expect a competitive package. However, actual salary ranges vary widely depending on factors such as experience, company size, and industry sector. For example, senior marketing managers or those with extensive experience may earn significantly more than entry-level marketers. Additionally, multinational companies operating in the region may offer salaries that are slightly higher than local businesses.
Common skills required for a successful marketing career in Western Cape include digital marketing expertise, creative problem-solving, and excellent communication and project management skills. Marketers often need to be well-versed in analytics tools, social media platforms, and content creation strategies. They should also possess a strong understanding of market trends and consumer behavior. Other key skills include leadership, collaboration, and adaptability.
The technology industry is one sector that commonly employs marketers, as many companies invest heavily in digital marketing campaigns and online engagement. Financial services sector and manufacturing sector are other industries that frequently require skilled marketers to help drive growth and customer acquisition. While these sectors may have different marketing priorities, the fundamental skills required for success remain largely consistent.
Career development opportunities abound for marketers in Western Cape. Many companies offer training programs, mentorship schemes, and internal job rotations to support employee growth. Senior marketers often take on leadership roles or transition into strategic planning positions, while those with a passion for creativity may explore careers in copywriting, design, or content creation. With the ever-evolving landscape of digital marketing, marketers must continually update their skills to stay ahead of the curve and remain competitive in the job market.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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