Job Description
Key Responsibilities:
Campaign Management & Execution
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Develop and execute paid social and web campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, and TikTok.
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Monitor, analyze, and optimize campaign performance to achieve key goals (Reach, Engagement, CPL, CPA, ROAS).
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Conduct audience and keyword research to identify targeting opportunities and optimize ad spend.
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Create and manage ad copy, visuals, video assets, and A/B tests to drive continuous performance improvement.
Tracking & Analytics
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Set up and maintain tracking infrastructure using Google Analytics 4, Google Tag Manager, Meta Pixel, and UTM parameters.
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Track, report, and analyze campaign metrics weekly and monthly using tools like Excel, Google Sheets, and Dashthis.
Collaboration & Administration
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Collaborate with creative and content teams to ensure brand consistency across all ads.
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Manage budget allocation across platforms to ensure efficient spending and timely invoicing.
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Onboard new paid-ads clients by defining objectives, configuring accounts, and aligning tracking requirements.
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Perform ad-hoc administrative tasks to support seamless campaign execution.
Industry Knowledge
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Stay updated on the latest digital advertising trends, tools, and AI advancements to implement cutting-edge strategies.
Requirements:
Essential:
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Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
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2-3 years of hands-on experience in paid social and web advertising (Meta and Google Ads).
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Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager.
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Strong understanding of key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).
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Excellent communication, organizational skills, and meticulous attention to detail.
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Ability to manage multiple campaigns in a fast-paced environment.
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Proficiency in Excel or Google Sheets for data analysis and reporting.
Contact Hire Resolve for your next career-changing move.
Our client is offering a highly competitive salary for this role based on experience.
Apply for this role today, contact Gaby Turner at *****@*****.co.za or on LinkedIn
You can also visit the Hire Resolve website: hireresolve.us or email us your CV: *****@*****.co.za
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