Job Description
About the Role
A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.
Key Responsibilities
- Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.
- Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.
- Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.
- Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.
- Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion/event tracking.
- Implement UTM standards for accurate cross-channel attribution.
- Track and report on campaign metrics weekly and monthly using Excel, Google Sheets, Dashthis, or Data Studio.
- Collaborate with creative and content teams for consistent ad messaging.
- Assist in budget allocation and timely invoicing.
- Onboard new paid-ads clients: define objectives, configure accounts, and align tracking.
- Stay updated on the latest social, Google, and AI ad tools and trends to implement cutting-edge strategies.
Requirements
- Experience: 2-3 years in paid social and web advertising (Meta and Google Ads).
- Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- Technical Expertise:
- Strong knowledge of Meta Ads Manager.
- Google Ads (Search, Display, YouTube).
- Google Analytics and Tag Manager.
- Familiarity with key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).
Qualifications
No qualifications mentioned.
Salary & Benefits
Competitive salary based on experience (salary can potentially be more based on experience/skills).
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Advertising/Media Sales Jobs in Kwazulu-Natal
In Kwazulu-Natal, South Africa, the advertising and media sales industry is a dynamic and competitive field, typically driven by technological advancements and shifting consumer behavior. Generally, this sector experiences periods of growth and fluctuation, with job opportunities available in various regions of the province. Commonly, the demand for skilled professionals in this industry is high, particularly among major multinationals operating in the region.
Typically, salaries for advertising and media sales roles in Kwazulu-Natal can vary widely depending on factors such as experience, company size, and industry sector. Generally, entry-level positions may offer salary ranges between R200 000 to R400 000 per annum, while senior or specialized roles could command higher figures, often ranging from R500 000 to R1 million or more, although actual salaries can differ depending on individual circumstances. It’s essential to note that these are broad estimates and not guaranteed outcomes.
Common skills required for success in advertising and media sales include strong communication and interpersonal abilities, a solid understanding of marketing principles and industry trends, as well as the capacity to build and maintain relationships with clients and stakeholders. Typically, proficiency in digital tools and platforms is also highly valued, particularly for those operating within the technology or financial services sectors. Other essential skills may include strategic thinking, problem-solving, and data analysis.
The advertising and media sales industry commonly employs professionals across various sectors, including technology, financial services, manufacturing, and retail. In Kwazulu-Natal, opportunities may arise in major cities like Durban, Pietermaritzburg, or Eindhoven, particularly for those who can demonstrate a deep understanding of the local market and consumer behavior.
For those seeking to develop their careers within this field, common progression paths include taking on senior roles or specializing in specific areas such as digital marketing, media planning, or account management. Often, career advancement opportunities arise through internal promotions, training programs, or professional certifications. By building a strong foundation of skills and experience, individuals can position themselves for success in the competitive advertising and media sales industry in Kwazulu-Natal.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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