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East London: Distribution Partner Manager | Non-Liquor

East London: Distribution Partner Manager | Non-Liquor

Posted on 2025-05-09 00:00:00

Employer Unspecified
Category Sales
Location Buffalo City  / East London

Job Summary

JOB TITLE: Distribution Partner Manager | Non-Liquor AREA: Gqeberha, Eastern Cape, South Africa INDUSTRY: Fast-Moving Consumer Goods (FMCG) Beverage Sector (Non-Liquor, Energy Drinks) Salary / CTC: Market related Depending on current earnings, qualifications, and experience) Report to: Head of Direct Distribution / Regional Sales Director Type: Permanent Key Responsibilities: Data Analysis & Opportunity Mapping: Conduct trade visits and analyse geographic areas to assess outlet density and sales potential. Determine minimum service requirements by DP based on regional opportunities. Use data-driven insights to identify and prioritise sales initiatives. Strategic Business Planning: Develop annual business plans for all DPs in the region, aligned with overall strategic goals. Collaborate with DPs to co-develop tactical plans covering volume targets, distribution growth, execution, and depletion data. Monitor ROI on all sales and marketing initiatives. Distribution & Sales Management: Set clear targets for DPs and ensure structured routines, call cycles, and operational efficiency. Lead monthly business reviews and performance assessments with DPs. Support DPs in hitting volume, distribution, pricing, and promotional targets through field coaching and training. Inspire and reward DP sales teams to create passion for the brand. Forecasting & Order Planning: Prepare accurate sales forecasts and manage DP ordering in alignment with stock on hand and trade performance. Use build/draw calculation tools to balance financial and market-based sales activities. Trade Execution & Partner Engagement: Conduct regular trade visits to validate market performance and Perfect Store implementation. Use data insights to present actionable opportunities to DPs. Monitor field force execution and support conceptual selling of new initiatives. Budget & Resource Management: Oversee budgets for commercial, sales force, and BTL marketing initiatives. Ensure all spend is aligned with SAB and partnership priorities and ROI expectations. Qualifications and Skills: Qualifications: Matric and a Bachelors Degree (preferred, but optional) Valid drivers license Fluent in English (Afrikaans/Xhosa an advantage) Skills: Strong leadership and interpersonal skills Excellent negotiation and stakeholder management abilities Strong financial acumen with the ability to analyse data and P&L Strategic thinker with operational execution capabilities Advanced MS Excel, PowerPoint, and field sales reporting tools Independent, proactive, and solution-oriented Ability to travel 8090% of the time Experience: Minimum 5 years experience in FMCG sales (Off Trade/Independent/Rural and Urban sectors) Proven success in third-party/distribution partner management Regional account or key account management experience highly beneficial Experience in leading and training external sales teams Key Competencies: Strategic Planning Trade Marketing Execution Channel Management (Rural, Urban, Independent) Budget & Sales Forecasting Third-Party Sales Leadership Analytical Reporting Field Coaching and Sales Development Communication & Influence

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