Job Description
About the Role
As a Performance-Driven Paid Media Specialist at Communicate Finance, you will be responsible for building, managing, and refining high-performance campaigns across various digital media channels to drive sales and business growth. You will work closely with our team to introduce fresh ideas, new approaches, and emerging tactics to push performance boundaries.
Key Responsibilities
- Build, manage, and refine high-performance campaigns across Google Ads, internal ad platforms, and various digital media channels
- Oversee budget allocation with a profitability-first mindset, ensuring every investment contributes directly to sales and business growth
- Continuously evaluate audience behaviour, market trends, and campaign signals to optimise toward stronger performance
- Translate campaign data into clear insights and actionable optimisations
- A/B test creatives, targeting, and bidding approaches to enhance conversion rates and ROAS
- Introduce fresh ideas, new approaches, and emerging tactics to push performance boundaries
Requirements
- Solid background in PPC/performance marketing with a strong emphasis on results tied to sales, revenue, and ROAS
- Demonstrated ability to manage and scale significant ad budgets while maintaining profitability
- Google Ads certification, backed by real-world experience where campaign success is measured by revenue, not reach
- Hands-on experience running ads across multiple ecosystems—including Google, Meta, and custom advertising portals
- A data-first mindset with the ability to turn metrics into meaningful decisions
Qualifications
- Formal education/certifications (Bachelor’s, LLB, Matric, etc.) are NOT required for this role.
Salary & Benefits
Salary details will be discussed during the interview process.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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