We are seeking an energetic and driven Hybrid Sales Executive for our client, a market leader in the Alcoholic Beverage FMCG Industry. This key role will be responsible for managing and influencing key performance indicators, driving volume and market share through the sales force within the Coastal Region. As the successful candidate, you will have a solid understanding of sales and marketing principles and practices, tailored sales procedures, and execution standards. You will also have knowledge of the liquor industry, particularly On-Trade and Off-Trade. You have a proven track record of building positive relationships, planning, negotiating and executing pouring contracts, delivering results, and driving change. Qualifications and Experience: Matric and completed 3-year sales/marketing qualification would be advantageous 3 years of relevant FMCG experience in sales and marketing Experienced driver with a Code 08 Experience and knowledge of Formal On and Off Trade Key Responsibilities: Identify and implement new business opportunities, optimize customer service, and formulate account reviews and plans. Plan, execute and attend promotions and activations, monitor competitor trends and grow menu listings percentages of the brand portfolio. Build and maintain customer relationships, increase the brands’ visibility in venues and outlets as per the guidelines, and anticipate customer needs. Brief and train promoters on brand guidelines, and monitor sales and depletions for the on-trade and off-trade market. Develop and maintain a customer database, call schedules, and daily/weekly/monthly planning. Identify, prioritize, action, and track market potential opportunities (Volume targets/Market Share/In-trade execution). Plan, deploy, and track promotions, campaigns, and POSM. See key customers as per call schedules, meet call execution and order objectives, and take appropriate action on additional opportunities. Monitor and action competitor activities and conduct customer negotiations as required. Utilize information systems/tools, Sales Force Automation, and maintain information security in accordance with Company Information Protection Policy. Build and leverage customer relationships, optimize third-party relationships, maintain the corporate image and maintain customer needs by being solution-orientated. Maintain sales standards and achieve KPI progress, control expenditure within budget, generate, analyze, action, and track reports. Key Relationships: Internal: Trade Marketing; Marketing; Finance External: 3rd Party Agencies If you are a team player who can work independently, have excellent presentation skills, self-management skills, assertiveness, attention to detail, and high energy levels, then we encourage you to apply. A competitive salary package and opportunities for career advancement are on offer for the right candidate.