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Johannesburg: Brand Manager (Sales-Focused) – Johannesburg posted by BCE Food Service Equipment

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Job Description

A vacancy for a Brand Manager (Sales-Focused) has become available at our Johannesburg branch . The successful candidate will be responsible for driving sales growth, developing new business opportunities, and managing a portfolio of BCE brands , while ensuring the brands are effectively positioned and supported in the market. This role is primarily sales-driven , focusing on revenue generation, customer acquisition, and account development, while also supporting brand visibility and marketing initiatives. If you are currently working as a Sales Executive, Sales Brand Manager, or Sales Marketing Manager with a strong sales track record and a passion for growing brands in the market, we encourage you to apply. Main Duties Will Include But Will Not Be Limited To Drive sales growth and revenue generation for the assigned portfolio of brands. Actively prospect, generate leads, and develop new business opportunities for BCE brands. Grow both new and existing customer accounts within the assigned portfolio. Generate and convert referrals into new business opportunities . Conduct regular customer visits to build strong relationships and identify sales opportunities. Ensure consistent product availability and stock levels at customer locations. Provide product training and demonstrations at customer sites to support product adoption and sales growth. Work closely with Key Account Managers to identify and execute sales opportunities within strategic accounts. Provide weekly sales activity and pipeline reports to management. Plan and execute visits to existing accounts within and outside South Africa on a regular basis. Identify, communicate, and assist in resolving customer service issues or complaints to maintain strong customer satisfaction. Develop and maintain strong working relationships with customers, dealers, and end users . Collaborate with the marketing team to support campaigns, promotions, and brand awareness initiatives. Liaise with procurement regarding product demand, stock planning, and strategic initiatives. Allocate approximately 70% of time to end-user engagement and 30% to dealer engagement . Support brand positioning, market feedback, and product insights to assist marketing and brand strategy. Perform other duties as assigned. Key Responsibilities Sales & Business Development (Primary Focus) Lead Generation and Prospecting: Identify, develop, and pursue new sales opportunities for BCE brands. Revenue Growth: Drive sales growth across both new and existing customers. Account Development: Expand business within current accounts by identifying additional product opportunities. Market Expansion: Identify new markets, customers, and distribution opportunities. Customer Relationship Management: Build and maintain strong relationships with end users, dealers, and key decision makers. Sales Reporting: Maintain accurate reporting on pipeline activity, opportunities, and weekly sales performance. Customer Visits: Plan and execute regular visits to existing and potential customers locally and internationally. Brand & Marketing Support (Secondary Focus) Brand Representation: Act as a brand ambassador, ensuring products are positioned effectively in the market. Marketing Collaboration: Work with the marketing team to support campaigns, product launches, and promotional activities. Product Training: Deliver product training and demonstrations to customers to drive adoption and sales. Market Insights: Provide feedback on customer needs, competitor activity, and market trends to support brand strategy. Key Competencies Customer Service Orientation Strong follow-up, responsiveness, and customer satisfaction focus. Sales Expertise Proven ability to generate leads, close deals, and grow accounts. Relationship Building Ability to build strong relationships across all levels of an organization. Training and Communication Strong presentation and training skills with the ability to effectively communicate product value. Business Acumen Understanding of financial performance, sales metrics, and market dynamics. Professional Presentation Professional appearance and conduct aligned with BCE brand values. Motivation & Initiative Self-driven with a proactive approach to sales and problem solving. Integrity Honest, trustworthy, and committed to maintaining strong ethical standards. Qualifications and Experience: Educational Requirements: Grade 12 (or equivalent) is essential; a relevant degree or tertiary qualification is also essential. Experience: Four years in a similar role, with three to five years of strategic leadership experience. Experience in brand building is highly desirable. Skills: Excellent understanding of the market, customer needs, and business processes. Must have a valid drivers license and reliable vehicle, with the ability to travel regularly.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Gauteng

The sales industry in Gauteng, South Africa is a dynamic and competitive field, with various sectors driving demand for skilled professionals. Generally, the job market trend in this region indicates a steady growth in sales-related positions, driven by the increasing importance of businesses in South Africa’s economy.

Typically, sales roles in Gauteng offer a broad salary range, which can vary widely depending on factors such as level of experience, company size, and industry sector. For example, entry-level sales positions may start at around R200 000 to R400 000 per annum, while senior sales professionals or those working in large corporations can earn upwards of R800 000 to R1 500 000 per year. However, it’s essential to note that these figures are general estimates and actual salaries can differ significantly depending on individual circumstances.

Common skills required for a successful sales career in Gauteng include excellent communication and interpersonal skills, the ability to build strong relationships with customers and colleagues, negotiation and closing techniques, product knowledge and industry insights, and proficiency in CRM software and other sales tools. Additionally, many sales professionals in this region possess a degree or diploma in business, marketing, or related fields.

Sales roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and more. These industries often require sales professionals to have a deep understanding of their respective markets and customers, as well as the ability to adapt to changing market conditions.

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For those looking to pursue a career in sales, there are typically several opportunities for professional development and growth. Many companies offer training programs, mentorship schemes, and performance-based bonuses, which can help sales professionals advance their careers and increase their earning potential. Additionally, certifications such as the Certified Sales Professional (CSP) or the Advanced Sales Certification (ASC) can demonstrate a commitment to excellence and enhance job prospects.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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