Johannesburg: Consumer Brand Manager (Digital) posted by Headhunters

Our Client, operating in the Pharmaceutical space, is seeking to employ a Consumer Brand Manager (Digital to their team based in Parktown Johannesburg.

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our client’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Awesome career opportunity awaits!

Requirements:

• Degree in Marketing, Communications, or Business.
• 35 years experience in consumer brand management.
• FMCG or OTC industry experience advantageous.
• Proven success in launching and growing brands, particularly in digital spaces.
• Portfolio or case studies showcasing execution results (required).
• Knowledge of compliance requirements (SAHPRA, ASA codes).

Responsibilities, but not limited to:

Consumer Marketing Strategy

• Develop and implement consumer campaigns across digital, social, and traditional channels.
• Translate brand strategies into engaging consumer messaging.
• Lead influencer marketing initiatives, PR campaigns, and pharmacy activations.

Digital Marketing & Insights

• Manage digital platforms, content calendars, websites, and social media.
• Execute performance marketing campaigns (SEO, SEM, paid social, programmatic).
• Use analytics, consumer research, and feedback to optimise digital campaigns.

Consumer Engagement

• Map and enhance the consumer journey with loyalty-building interventions.
• Execute retail activations, promotions, and strategic partnerships.
• Develop consumer education materials (leaflets, videos, online content).

Cross-Functional Collaboration

• Align consumer and HCP messaging in collaboration with the Rx Brand Manager.
• Coordinate with agencies, research firms, and creative vendors for campaign execution.

Compliance

• Ensure all consumer marketing activities comply with SAHPRA and ASA codes.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.