Job Description
Role Title | Johannesburg | Executive (Permanent)
Own the end-to-end marketing agenda for one of South Africas most dynamic destination and entertainment groups. This is a hands-on, commercially driven CMO role where strategy and live execution must move in lockstep.
As Group Chief Marketing Officer, you will lead group-wide brand, marketing and digital strategy across gaming, hospitality, conferencing, entertainment and destination marketing. While the mandate spans multiple properties, the role is anchored at Emperors Palace, the flagship operation, where pace, complexity and scale require visible leadership and rapid, real-time decision-making.
You will shape marketing governance and performance standards across the group, while personally embedding high-impact execution at Emperors Palace as the test bed for initiatives before broader rollout. This is a digitally driven, demand-led role with clear accountability for customer acquisition, conversion optimisation, pricing intelligence and measurable commercial outcomes.
Our client is a leading, multi-property destination and entertainment group operating in high-volume, experience-led revenue environments, with a strong focus on growing both domestic and international demand through bold campaigns, strong partnerships and digital innovation.
What Youll Do
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Define and lead the group marketing vision and strategy across all properties
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Establish marketing governance, standards, performance metrics and reporting across the group
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Lead flagship marketing execution at Emperors Palace with a strong in-business presence
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Drive revenue-aligned campaigns across gaming, hospitality, conferencing and entertainment
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Own group-wide digital strategy, demand generation, pricing intelligence and conversion optimisation
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Strengthen destination positioning and deliver bold, brand-consistent campaigns with local nuance
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Integrate closely with operations, sales and commercial leaders to respond quickly to live trading realities
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Build credibility with external partners, promoters and key stakeholders, supporting executive relationships and growth
What You Bring
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Executive-level marketing leadership with group or multi-brand accountability
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Proven success in high-volume, customer-facing, experience-led environments
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Deep capability in digital, performance marketing and customer acquisition
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Strong commercial acumen with a track record of measurable revenue impact
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Comfort operating at pace, making decisions in real time, and leading visibly in a live environment
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A style that balances strategy with action and hands-on execution
What Success Looks Like
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A clear, aligned group marketing strategy with consistent governance and measurable performance
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Stronger destination positioning and brand impact across the portfolio
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Increased demand, conversion and revenue contribution through digital and performance marketing
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Flagship campaigns at Emperors Palace that set the benchmark for group rollout
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High-trust collaboration with operations, sales and executive stakeholders in a fast-moving environment
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Tourism/Hospitality Jobs in Gauteng
Gauteng, the economic hub of South Africa, is home to a diverse range of industries that cater to various sectors of tourism and hospitality. Typically, job opportunities in this field are abundant, with many companies seeking skilled professionals to manage and operate their establishments. However, the job market can be competitive, and it’s essential for job seekers to have a clear understanding of the industry trends and requirements.
When it comes to salary ranges, those working in tourism and hospitality in Gauteng typically expect broad-based compensation packages that reflect their experience, qualifications, and industry sector. Generally, salaries in this field can range from R500 000 to R2 million per annum, although these figures are subject to variation depending on factors such as the size of the company, industry sector, and individual performance.
Common skills required for roles in tourism and hospitality include excellent customer service skills, strong communication and interpersonal abilities, a solid understanding of operations management principles, attention to detail, analytical thinking, problem-solving skills, and adaptability. Typically, companies also look for professionals with experience in hotel management, event planning, or other related fields.
The industry sectors that commonly employ tourism and hospitality professionals include the financial services sector, technology industry, manufacturing sector, and leisure and entertainment industries. These sectors often have a high demand for skilled staff to manage their establishments, events, and operations.
Career progression paths in this field are generally linear, with opportunities for advancement into senior management positions or specialized roles such as hotel ownership, event planning, or tourism development. Typically, professionals in this field can expect to gain experience, build their skills, and progress through the ranks, with potential for career growth and development within established companies or as entrepreneurs.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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