Job Description
Responsibilities:
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Develop and implement integrated marketing strategies (digital, print, PR, events) that directly support revenue growth and customer retention.
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Take complete ownership of all brand marketing initiatives, ensuring consistency, efficiency, and alignment with overall business and brand goals.
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Manage and guide all ATL, BTL, and TTL marketing campaigns and activities.
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Oversee cross-brand marketing calendars and ensure consistent messaging across all channels.
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Lead the implementation and management of CRM, leads management, and all core marketing-related systems.
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Supervise internal teams and outsourced service providers (web developers, SEO, agencies, designers, etc.) to ensure excellence and accountability.
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Maintain oversight of the marketing budget, ensuring efficient allocation and strong ROI.
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Direct and approve creative direction, visual identity, and tone of voice across all brands and touchpoints.
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Oversee analytics reporting (Google Analytics, CRM dashboards) to drive data-based decision-making.
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Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.
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Ensure continuous improvement of the Customer Experience (CX) and maintain best-practice UX/UI standards on all digital platforms.
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Strengthen customer communication and community management across all digital and physical touchpoints.
Minimum Requirements:
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Bachelors degree in Marketing, Business, or related field.
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810+ years experience in marketing management, preferably within retail, automotive, or franchise environments.
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Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
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Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
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Exceptional leadership, communication, and stakeholder management skills.
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Commercially astute, data-driven, and detail-oriented with strong project management capabilities.
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Solid understanding of CRM systems and digital transformation initiatives.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za
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