Johannesburg: Social Media Manager posted by Ad Talent Africa
Posted on 2025-04-29 00:00:00
| Employer | Ad Talent Africa |
|---|---|
| Category | Other IT/Computer |
| Location | Gauteng / Johannesburg |
Job Summary
A leading Healthcare business is looking for a Social Media Manager who will be responsible for planning, implementing, managing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
SKILLS/PHYSICAL COMPETENCIES
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Instagram, Twitter and other social media best practices
- Comprehensive insight into social media monitoring resources and metrics
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
Key Performance Areas (Core, essential responsibilities outputs of the position)
Develop, implement and manage our social media strategy
Define most important social media KPIs
Manage and oversee social media content in conjunction with Content Managers and the Marketing team – to ensure content is aligned with strategy and content drives engagement and increased sales through our social media audience.
Measure the success of every social media campaign
Stay up to date with latest social media best practices and technologies
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Develop influencer and brand advocacy network
Provide constructive feedback in order to align and pivot content/strategies to changing market forces
Maximise ROI of social media campaigns
Aligning and pivoting social media campaigns in line with social media algorithm changes
Social media competitor analysis: Activity, spend, ROI
Social media trends analysis and recommendations
Social media case study development for internal skills development
Kaizen reporting based on campaign analysis
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