Johannesburg: Technical Digital Copywriter posted by Craven Cottage CC

March 20, 2026 Jobs in Central Johannesburg

Craven Cottage CC

Gauteng

Retail Management

Job Description

About the Role

Craven Cottage CC is seeking a highly skilled Technical Digital Copywriter to join our team in Johannesburg. As a key member of our content creation and marketing team, you will be responsible for crafting compelling digital content that drives performance across various channels. You will have the opportunity to work with premium brands, develop and refine your skills in SEO-driven content creation, and contribute to the growth and success of our company.

Key Responsibilities

Write and edit high-performing digital content across websites, landing pages, and marketing channels
Develop SEO-driven long-form content, content hubs, and landing pages
Create conversion-focused copy for paid media, including PPC and paid social
Produce lifecycle content including email campaigns and lead nurture journey
Optimise content using data insights to improve engagement, rankings, and conversion
Refresh and enhance existing content to drive continuous performance improvement
Support A/B testing and messaging experimentation across channels
Translate complex product and platform functionality into clear, user-focused messaging
Collaborate with marketing, product, and digital teams to align content with business objectives
Develop supporting documentation such as FAQs, guides, and feature explanations

Requirements

Bachelor’s degree in technical copywriting or related performance marketing degree.

At least 5+ years proven experience in digital copywriting or content roles within performance marketing environments.

Proven track record across SEO, paid media, and lifecycle marketing.

Experience working with premium or luxury brands preferred.

Exceptional writing ability with a strong focus on clarity and persuasion.

Strong understanding of how content drives performance across digital channels.

Commercial awareness with the ability to create conversion-led messaging.

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Ability to interpret briefs, challenge thinking, and identify optimisation opportunities.

Strong research, editing, and proofreading skills.

Solid understanding of SEO principles, keyword strategy, and search intent.

Experience writing for paid media and conversion-focused environments.

Ability to use performance data (CTR, CPL, CPC, ROAS) to refine content.

Familiarity with CMS platforms and tools such as Google Search Console, Ahrefs, or similar

Qualifications

No qualifications mentioned in the original job description.

Salary & Benefits

Salary information not provided in the original job description.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Retail Management Jobs in Gauteng

In Gauteng, the retail management industry is a common and thriving sector, with various opportunities available across the province. Typically, retailers in this region manage stores, oversee inventory, and are responsible for maintaining customer satisfaction. Generally, these roles involve coordinating daily store operations, managing staff, and driving sales growth.

Salary ranges for retail managers in Gauteng can vary widely depending on factors such as experience, company size, and industry sector. Broadly speaking, salary expectations typically fall within the range of R400 000 to R600 000 per annum. However, it’s essential to note that these figures are general estimates and may differ significantly based on individual circumstances. For example, senior managers in larger corporations or those with extensive experience in specific industries may earn higher salaries.

Common skills required for retail management roles include strong leadership and communication skills, as well as the ability to work under pressure. Other essential skills typically include inventory management expertise, customer service knowledge, and basic accounting principles. Retail managers must also be adept at managing teams, handling conflict resolution, and implementing operational efficiency initiatives. In addition to these fundamental skills, having experience with point-of-sale systems, e-commerce platforms, and data analysis software can provide a competitive edge in the job market.

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Retail management roles are commonly found across various industries, including financial services sector, technology industry, manufacturing sector, and consumer goods retailers. These sectors value skilled professionals who can drive sales growth, manage inventory, and maintain customer satisfaction.

Career development opportunities for retail managers in Gauteng typically involve promotions to senior leadership positions or specialized roles such as store operations manager or buying manager. With experience and additional training, individuals can transition into management consultant roles, where they can apply their expertise to help other businesses improve their operational efficiency. Furthermore, many retail managers pursue further education or obtain specialized certifications to enhance their skills and advance in their careers.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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