Job Description
About the Role
The Loyalty & Rewards Manager role at PRO Personnel Employment Agency is responsible for driving loyalty and engagement across our customer base by designing, implementing, and managing a data-driven, multi-platform loyalty and rewards strategy. The ultimate objective is to maximise customer lifetime value and brand affinity through relevant rewards, segmentation, and innovative campaigns.
Key Responsibilities
- Grow the Rewards membership across online betting, hotels, casinos, and entertainment businesses.
- Increase the registrations across online betting, hotels, casinos, and entertainment businesses.
- Increase customer engagement
- Seek and manage third parties to collaborate and add value to the programmes.
- Continuously enhance and innovate programme into functionality and benefits.
- Segment and analyse membership into behaviour. Develop a holistic customer segmentation strategy in partnership with CRM and BI teams.
- Formulate and implement campaigns to acquire, retain, and grow share of wallet and App penetration into offers, benefits, and communication plans.
- Enhance the current rewards structure and benefits based on customer data, usage, and competitive benchmarks.
- Negotiate third party collaborations.
- Monitor and manage progress through reporting.
- Cross-functionally collaborate with Marketing, CRM, Gaming, F&B, VIP, IT, and Operations to execute loyalty initiatives and drive business alignment.
Requirements
- Matric (NQF 4)
- Degree in Marketing, Business, or Consumer Behaviour
- Minimum 5 years in loyalty program or App management experience
- Ideally in the casino or hospitality industry
Qualifications
No formal education/certifications mentioned.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Gauteng
In Gauteng, South Africa, the marketing industry is a thriving sector that continues to grow and evolve. Typically, marketing professionals in this region are sought after for their creative problem-solving skills, analytical thinking, and ability to drive business results through effective campaign execution.
Generally, marketing positions in Gauteng offer a competitive salary range, with broad expectations ranging from R600 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, salaries can vary significantly, and actual figures may differ based on individual circumstances. For instance, marketing professionals with advanced degrees or extensive industry experience may command higher salaries.
Common skills required for marketing roles in Gauteng include digital marketing expertise, data analysis capabilities, copywriting and creative thinking, project management skills, communication and interpersonal abilities, social media savvy, and an understanding of market trends and consumer behaviour. These skills are often acquired through formal education and training, as well as continuous professional development.
The financial services sector, technology industry, manufacturing sector, and e-commerce businesses are some of the common industries that employ marketing professionals in Gauteng. Marketing roles can also be found in non-profit organisations, government institutions, and other sectors that require effective communication and promotional strategies.
Career development opportunities for marketers in Gauteng typically involve specialising in a specific area, such as digital marketing or brand management, or taking on leadership roles within an organisation. Many marketers also pursue advanced degrees, certifications, or training programmes to enhance their skills and stay up-to-date with industry trends. With dedication and hard work, marketers in Gauteng can progress to senior roles, become entrepreneurs, or start their own businesses.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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