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Midrand: Customer Marketing Manager posted by Manpower Group

Midrand: Customer Marketing Manager posted by Manpower Group

Posted on 2025-07-27 00:00:00

Employer Manpower Group
Category Other Sales/Marketing
Location Gauteng  / Midrand

Job Summary

Strategic Alignment & Campaign Development:

  • Align customer marketing plans with brand objectives to ensure seamless execution across channels.
  • Develop and implement campaigns tailored to target segments, outlets, and activations.
  • Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.

Campaign Execution & Standards:

  • Lead the execution of customer campaigns, promotions, and events across on-trade and off-trade channels.
  • Ensure timely delivery of POSM and adherence to regulatory standards while tracking and responding to competitor activities.
  • Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhance outcomes.
  • Collaboration with execution partners to drive in field execution.

Channel & Customer Engagement:

  • Work with sales teams, key accounts, and channel leads to optimise product placement and meet evolving customer needs.
  • Build strong relationships with internal teams, external partners, and creative agencies to ensure alignment and collaboration.
  • Actively contribute to Companies guidelines for best practices in execution.

Performance Measurement & Reporting:

  • Report on campaign performance, ROI, and insights to align with business goals.
  • Evaluate promo effectiveness to optimize resource use and drive future improvements.
  • Manage budgets to ensure strategic alignment and transparent expenditure tracking.

Cross-Functional Leadership & People Development:

  • Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.
  • Mentor and develop team members, fostering collaboration and professional growth.

OUR IDEAL CANDIDATE:

  • A passion for customer marketing within the liquor industry with commercial acumenand adaptability.
  • Strategic thinker with excellent project management, planning, and organisational skills.
  • Strong interpersonal and communication abilities, capable of leading and influencing across teams

SKILLS & QUALIFICATIONS REQUIRED:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
  • Strong project management skills
  • Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)

Please note only shortlisted candidates will be contacted. 

View Job  Rustenburg: Team Leader posted by Tenacity Marketing (Pty) Ltd

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