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Pretoria: Dealer Principal

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Job Description

Key Responsibilities Full profit and loss responsibility for the dealership Develop and execute business strategies to increase market share and profitability Lead, coach, and manage all department heads (Sales, Service, Parts, Finance & Admin) Ensure compliance with OEM, group, financial, and regulatory standards Drive exceptional customer satisfaction and retention Manage budgets, forecasting, and financial reporting Implement performance management systems and KPIs Oversee marketing, stock control, and risk management Maintain strong relationships with manufacturers, banks, and suppliers Minimum Requirements 510 years experience in automotive dealership management Proven Dealer Principal / General Manager experience Strong financial acumen with full P&L exposure Track record of growing sales and improving profitability Excellent leadership, communication, and negotiation skills Ability to perform under pressure and drive high-performance teams Relevant tertiary qualification (advantageous) Valid drivers licence Whats on Offer Market-related executive salary Performance-based incentives Company vehicle / car allowance Medical aid & provident fund Opportunity to lead a high-performing dealership within a reputable group

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About Sales Jobs in Tshwane

In Tshwane, South Africa, the sales profession is an in-demand field across various industries. Typically, sales professionals in this region work in fast-paced environments, where they must possess strong communication and interpersonal skills to effectively engage with clients and close deals. Generally, a career in sales can be rewarding, offering opportunities for growth, development, and financial rewards.

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The typical salary range for sales positions in Tshwane is broad and varies depending on factors such as experience, company size, industry sector, and performance. Broadly speaking, entry-level sales roles typically offer salary ranges between R200 000 to R400 000 per annum, while experienced sales professionals can earn salaries ranging from R500 000 to R1 million or more per year, depending on individual performance and the specific industry sector.

Common skills required for a successful career in sales include excellent communication and interpersonal skills, the ability to build rapport with clients, and strong negotiation and problem-solving abilities. Additionally, knowledge of market trends, product information, and industry dynamics is often essential. Other valuable skills include strategic thinking, adaptability, and the ability to work independently and as part of a team.

Sales roles are commonly found in various industries, including financial services sector, technology industry, manufacturing sector, and retail. In these sectors, sales professionals play a critical role in driving business growth, identifying new opportunities, and developing customer relationships.

For those interested in pursuing a career in sales, there are typically several career progression paths available. Typically, entry-level sales roles provide an opportunity to develop skills and gain experience before moving into more senior roles, such as team leader or account manager. With experience and additional training, sales professionals can progress to specialist roles, such as business development manager or sales director.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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