Job Responsibilities : Strategic Planning and Execution: Develop and implement a robust sales strategy aligned with the company’s objectives and market opportunities. Will need to set ambitious sales targets, forecast volumes and develop annual budgets. Monitor performance, analyse trends and refine sales strategies to ensure goals are met or exceeded. Customer Relationship Management: Cultivate and maintain strong relationships with key customers, distributor and partners to drive growth and ensure customer satisfaction. Identify customer needs, market trends and opportunities for new product launches. Market Analysis and Expansion: Conduct detailed market analysis to identify emerging trends, potential threats and opportunities for expansion within and beyond current markets. Tailor sales strategies for different regions and customer demographics to maximise revenue potential. Performance Management and Reporting: Implement rigorous sales performance tracking systems to ensure targets are met and manage consequence processes when performance falls short. Regularly report on sales metrics, forecasts and progress to the management offering insights for strategic decision-making. Cross-Functional Collaboration: Partner closely with departments like marketing, production, logistics and finance to ensure alignment and achieve overall business goals. Act as a key liaison between the sales team and other departments to resolve issues, enhance communication and improve operational efficiency. Job Requirements: Grade 12; Bachelor’s degree in Business Administration, Marketing, Sales or a related field. Significant experience in sales management roles within the dairy industry or related FMCG (Fast-Moving Consumer Goods) sectors is essential. A minimum of 10 years of progressive experience in sales, with at least 3-5 years in a managerial or leadership capacity is expected. Demonstrated success in driving sales growth, managing teams and achieving revenue targets is highly desirable. Strong leadership abilities with a proven track record of effectively leading and motivating teams to achieve ambitious sales targets. Proven ability to collaborate effectively with cross-functional teams, including marketing, product development, operations, and finance, to achieve common business objectives Experience in managing a team of Area Sales Managers, Telesales teams or sales representatives is crucial for effectively leading and guiding the sales organisation. Proven ability to manage underperformance within a sales team, taking corrective actions where necessary. Valid driver’s license and clean driving record required. Willingness to travel frequently within the designated geographical area

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