Johannesburg: On-Trade Sales Executive – Premium Spirits

An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburg’s leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships. The Role You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards. Key Responsibilities Identify and develop new on-trade business opportunities within premium venues Build and maintain strong relationships with key customers and industry influencers Develop and execute account plans and regular performance reviews Grow menu listings and brand presence across priority outlets Plan, execute, and attend brand activations, promotions, and events Manage in-trade assets in line with brand guidelines Monitor competitor activity and market trends Brief and train promoters and venue staff on brand positioning and standards Track sales performance, depletions, and KPIs using sales systems and tools Negotiate and manage pouring contracts where required What Success Looks Like Consistent achievement of volume, distribution, and visibility targets Strong execution standards across all priority accounts Well-maintained customer database and call cycle Effective reporting, planning, and budget management Long-term, value-driven customer relationships About You You are commercially astute, relationship-led, and passionate about premium spirits and the on-trade environment. You are comfortable working independently, influencing decision-makers, and delivering results in a competitive market. You will bring: Proven on-trade sales experience within the liquor or premium FMCG sector Strong negotiation and relationship-building skills High energy, resilience, and a results-driven mindset Strong planning, presentation, and self-management skills A customer-first approach with attention to detail and execution excellence Qualifications & Experience Matric (a 3-year Sales or Marketing qualification is advantageous) Minimum 3 years’ relevant FMCG sales experience , preferably in premium liquor or spirits Strong understanding of the on-trade channel Valid Code 08 driver’s licence Willingness to travel extensively (±80%)