Western Cape: Head of Marketing posted by Craven Cottage CC

Duties:
 
Brand & Campaign Execution:
 
Implement and uphold the estate’s luxury brand strategy and visual identity.
Deliver integrated campaigns that drive wine sales, bookings and guest engagement.
Conduct ongoing market/competitor analysis and identify opportunities for differentiation.
 
Digital Marketing Leadership:
 
Oversee the estate’s digital ecosystem – website, e-commerce, CRM, social media, SEO, paid media.
Optimise online journeys to maximise conversions and elevate user experience.
Track KPIs and present data-driven insights to senior leadership.
 
Wine, Hospitality & Experience Marketing:
 
Support wine launches, packaging evolution, content production and global trade activations.
Drive marketing for accommodation, restaurants, spa, events and on-property experiences.
Create lifestyle-driven storytelling that showcases architecture, cuisine, wellness and culture.
 
PR & Media Coordination:
 
Manage press releases, media visits, influencer partnerships and editorial content.
Support the Sales & Marketing team in building strong media relationships and reputation management.
Coordinate award submissions across wine, hospitality, culinary and design categories.
 
Content & Creative Direction:
 
Lead creative production across photography, videography, campaigns and digital assets.
Maintain a refined, consistent luxury aesthetic across all outputs.
Manage the master content calendar.
 
Team & Budget Management:
 
Lead and mentor the marketing team, ensuring high performance and alignment.
Oversee day-to-day budget allocation and cost-effective execution.
Deliver monthly and quarterly performance reports to the MD.
 
Requirements:
 
Bachelor’s degree in marketing, Communications, Brand Strategy, or similar (postgraduate an advantage).
At least 5–10 years of marketing experience, ideally in luxury wine, hospitality, tourism or lifestyle brands.
Strong skills in digital marketing, analytics, campaign execution and creative direction.
Proven leadership experience and confidence working cross-functionally.
Exceptional storytelling, communication, and presentation capabilities.
A keen eye for luxury aesthetics and brand experience.
Polished, confident, and professional.
Creative yet structured, with exceptional attention to detail.
Calm under pressure and adaptable in a dynamic environment.
Passionate about fine wine, luxury hospitality and elevated brand storytelling.