South Africa: Social Media Manager – Luxury Hospitality Collection (Boutique) – Cape Town/Hybrid | Sl posted by Kendrick Recruitment

About the Role

Kendrick Recruitment is seeking a creative and organized Social Media Content Manager for a luxury hospitality group in Cape Town. This hybrid role requires a strong Cape Town base, with weekly office days split between Cape Town and the Cape Winelands, plus regular on-site property visits. The ideal candidate will be able to travel reliably and independently when needed.

Key Responsibilities

• Plan, create, schedule, and publish content across Instagram, Facebook, and other relevant channels
• Capture and curate high-end photo and video content on property, including guest experience, food, rooms, staff, and lifestyle elements
• Develop content calendars aligned to campaigns, seasonality, and occupancy drivers
• Write strong luxury-aligned copy with clear brand tone and attention to detail
• Manage community engagement, replies, DMs, and reputation support in a professional manner
• Coordinate with on-property teams to ensure content opportunities are identified and executed
• Work with designers or manage basic design requirements in-house where needed
• Track performance metrics and report on engagement, growth, and campaign effectiveness
• Ensure consistent brand standards across all property pages and content outputs
• Support occasional influencer hosting, collaborations, and content partnerships where relevant

Requirements

• Proven social media and content creation experience within luxury hospitality essential
• Social media or marketing qualification preferred
• Strong understanding of social media best practice, trends, and performance analytics
• Solid digital skills including content scheduling tools and Meta Business Suite experience
• Reasonable graphic and digital capability (basic design, formatting, reels editing, and content optimisation)
• Excellent communication and writing skills with strong attention to detail
• Well organised, deadline-driven, and able to manage multiple properties and priorities

Qualifications

No specific qualifications mentioned in the original job description.

Salary & Benefits

Salary: R30,000 – R40,000 Gross (depending on experience)

Note: The salary range is not inclusive of additional benefits or allowances.