Job Description
About the Role
We are seeking a highly skilled Digital Marketing Assistant to join our team at Cedar Wood Recruitment. As a key member of our marketing support team, you will play a crucial role in supporting our clients’ online presence through content creation, social media management, SEO, and website maintenance.
Key Responsibilities
- Work with web developers to implement updates and enhancements.
- Monitor website performance, ensuring functionality, usability, and timely resolution of any issues.
- Develop original content for digital platforms, including blog articles, newsletters, social media, and email campaigns.
- Visit Lodges to gather high-quality content for marketing use.
- Organize and maintain the digital media library, ensuring efficient access to photo and video assets.
- Plan and manage the monthly content calendar for social media in collaboration with the creative team.
- Coordinate with graphic designer to produce visually compelling and on-brand materials.
- Conduct keyword research and implement SEO strategies to enhance website visibility.
- Analyze website traffic and user engagement through analytics tools to inform content and design improvements.
- Manage a modest SEO budget, ensuring effective targeting of relevant Lodges keywords.
- Create, schedule, and publish posts across all relevant social media channels.
- Monitor engagement and respond to messages and comments in a timely and professional manner.
- Ensure brand consistency and alignment across all social platforms in collaboration with the broader content team.
- Assist in planning, launching, and monitoring paid digital campaigns (e.g., Google Ads, Meta, YouTube).
- Track campaign performance and suggest optimizations to improve ROI.
Requirements
- Diploma or similar qualification in Digital Marketing
- Three or more years’ experience in a digital marketing role
- Good knowledge of SEO principles and best practices as well as all social media platforms
- Experience with Google Ads, Google Analytics, and Meta platforms
- Ability to multitask and meet tight deadlines in a fast-paced environment
Qualifications
No formal qualifications are required for this position.
Salary & Benefits
Salary details will be discussed during the interview process.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in KwaZulu-Natal
In KwaZulu-Natal, the marketing and advertising landscape is dynamic, with a strong focus on digital media and e-commerce. Generally, the job market trends in this field indicate a growing demand for skilled professionals who can drive brand awareness, engage audiences, and measure campaign success. Typically, companies in the region are looking to hire individuals with expertise in creating compelling narratives, leveraging social media platforms, and analyzing consumer behavior.
When it comes to salary expectations, the range is broad due to factors such as experience, company size, industry sector, and location. Generally, entry-level positions in marketing and advertising can command salaries between R200 000 – R400 000 per annum, while senior roles may earn upwards of R800 000 – R1 500 000 or more. However, please note that actual salaries can vary significantly depending on the specific circumstances.
Common skills required for a career in marketing and advertising include a strong foundation in creative writing, visual design, and digital media platforms. Typically, professionals in this field also possess excellent communication, project management, and analytical skills. Additionally, proficiency in tools like Google Analytics, Adobe Creative Suite, and social media management software is highly valued. Many companies also look for individuals with experience in market research, data analysis, and team leadership.
The marketing and advertising sector can be found across various industries, including financial services, technology, manufacturing, retail, and e-commerce. Often, these roles are concentrated in major cities like Durban, Pietermaritzburg, and Eswatini, where companies have a larger presence. The region’s growing economy, coupled with increasing consumer spending power, has created a demand for skilled professionals who can drive brand awareness and engage audiences.
Career development opportunities abound in the marketing and advertising sector, with many individuals moving into senior roles or transitioning into related fields like digital marketing, communications, or public relations. Typically, professionals with experience and expertise can expect to move up the career ladder quickly, taking on leadership roles or pursuing specialized areas like data analytics or creative direction.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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