Africa: Country General Manager / Dealer Principal posted by She recruit

About the Role

The Country General Manager will hold full responsibility for the day-to-day performance and execution of the business, with oversight of sales, aftersales, marketing, operations, and compliance. This role requires a leader who is highly disciplined and execution-focused, comfortable operating in a fast-paced, high-pressure environment, able to translate direction into measurable outcomes, strong in managing people, processes, and performance.

Key Responsibilities

• Drive the execution of business strategies and directives as set by executive leadership
• Take full accountability for the operational performance of the business, ensuring targets are met
• Oversee all core functions including sales, aftersales, marketing, operations, and compliance
• Translate strategic direction into practical, measurable action plans
• Manage and drive performance across management teams, ensuring accountability and results
• Monitor financial performance, including budget adherence, cost control, and revenue targets
• Ensure compliance with local regulations, OEM standards, and internal governance frameworks
• Maintain effective relationships with OEMs, suppliers, and key stakeholders
• Provide accurate and timely reporting to executive leadership on performance, risks, and operational challenges

Requirements

• Bachelor’s degree in Business, Management, Automotive Engineering or a related field
• MBA or postgraduate qualification advantageous
• 6–10 years’ senior leadership experience within automotive retail (e.g. General Manager, Regional Manager)
• Proven track record of delivering results in high-performance, demanding environments
• Strong operational and commercial understanding of automotive dealership networks
• Demonstrated experience managing multi-department operations (sales, aftersales, service, parts, etc.)
• Solid financial acumen with experience managing budgets, forecasts, and cost control
• Experience working in emerging markets or across Africa is advantageous
• Resilient, adaptable, and able to operate under pressure with strong attention to execution

Qualifications

None mentioned.

Salary & Benefits

No information available.

Working Environment

• Fast-paced, high-performance, and high-pressure environment
• Strong executive oversight, with key decisions and initiatives requiring CEO approval
• Requires a hands-on, resilient, and execution-driven leadership style
• Not suited to individuals seeking high levels of autonomy in strategic decision-making

Additional Information

• This is a full-time, on-site role based in East Africa
• This is not a rotational expatriate position