Job Description
About the Role
A leading FMCG wholesale and food distribution company in Cape Town is seeking an experienced National B2B Sales Manager to drive revenue growth, profitability, and long-term customer partnerships across the country.
Key Responsibilities
- Develop and execute the national B2B sales strategy aligned with company growth objectives
- Drive national revenue, margin, and customer growth targets
- Lead budgeting, forecasting, and annual sales planning processes
- Oversee pricing strategies, discount structures, and contract negotiations
- Manage and grow national key accounts while identifying new business opportunities
- Lead, coach, and develop regional sales teams to ensure consistent performance
- Build and maintain strong relationships with strategic customers
- Ensure effective route-to-market strategies and territory coverage
- Collaborate with internal departments including supply chain, procurement, logistics, and finance
- Monitor market trends, competitor activity, and customer insights to inform strategy
- Ensure accurate reporting, dashboards, and performance tracking
- Maintain compliance with contracts, pricing policies, and governance standards
Requirements
- Bachelor’s Degree in Sales, Marketing, Business Management, or related field (advantageous)
- 710 years senior sales experience, with at least 5 years in B2B or wholesale/foodservice sales
- Proven experience leading national or regional sales teams
- Strong experience managing key accounts and large sales portfolios
- Background in FMCG, wholesale, or food distribution
- Strong financial acumen with understanding of margins, pricing, and forecasting
- Advanced proficiency in Excel, CRM systems, and reporting tools
- Strong leadership, negotiation, and relationship management skills
- Ability to operate effectively in a high-pressure, fast-paced environment
Qualifications
No formal education/certifications mentioned.
Salary & Benefits
Salary: negotiable.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Sales/Marketing Jobs in Western Cape
In the Western Cape region of South Africa, the sales and marketing industry is dynamic and growing, driven by a thriving economy and increasing demand for products and services. Typically, roles in this field require a strong understanding of business principles, excellent communication skills, and the ability to work effectively with diverse stakeholders.
Generally, salaries for sales and marketing professionals in Western Cape can vary widely depending on factors such as experience, company size, and industry sector. For entry-level positions, broad salary ranges might include R300 000 – R500 000 per annum, while more senior roles could command salaries ranging from R600 000 – R1 million or more. However, it’s essential to note that these are general estimates, and actual salaries may differ significantly depending on individual circumstances.
Common skills for sales and marketing professionals in Western Cape typically include strong communication and interpersonal skills, a solid understanding of market trends and consumer behavior, and proficiency in digital marketing tools and platforms. Additionally, candidates often need to be adaptable, resourceful, and able to work effectively under pressure. Other important skills may include data analysis, project management, and strategic thinking.
The sales and marketing industry is prevalent across various sectors, including financial services sector, technology industry, manufacturing sector, and more. Companies in these industries often require sales and marketing professionals with expertise in digital marketing, product development, and customer engagement.
For career development, a common progression path for sales and marketing professionals is to move from entry-level roles into senior positions, such as team leader or manager. With experience, candidates can also transition into specialist roles, such as brand management or digital marketing strategy. Furthermore, with ongoing education and training, sales and marketing professionals can stay up-to-date with the latest industry trends and technologies, positioning themselves for continued growth and advancement in their careers.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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