Cape Town City Centre: CRM Specialist

April 1, 2026 Jobs in Cape Peninsula

Cape Town Region

Marketing / advertising / PR

Job Description

About the Role

We are seeking a CRM Specialist to support the day-to-day execution of player lifecycle, promotional CRM and retention activity across our sports betting and iGaming business. As a key member of our team, you will be responsible for ensuring the accurate deployment of campaigns, journeys and player communications across various channels. If you have a passion for execution and are detail-oriented, we would love to hear from you.

Key Responsibilities

Pulling and preparing campaign audiences, lists and target groups using platform filters, spreadsheets, BI tools or SQL where applicable
Setting up, updating and maintaining automated journeys in current and future CRM platforms such as Playtech, Optimove or similar systems
Supporting the setup and generation of bonuses, free bets, reward communications and related promotional mechanics
Assisting with tactical promotions, sports-led sends, iGaming campaigns, bonus communications and always-on lifecycle messaging
Supporting transactional CRM around registration, first deposit, failed deposit, KYC, withdrawals, bonus expiry and key player events
Carrying out thorough QA across audience rules, personalisation tokens, merge fields, links, tracking, bonus setups, scheduling and suppressions before deployment
Working with the testing team, or supporting testing directly, to validate campaign logic, journey flows, bonuses and customer-facing execution before launch
Monitoring live campaigns to ensure they are working as expected and flagging issues, anomalies or underperformance quickly
Supporting reporting, ROI monitoring and post-campaign checks to ensure campaigns delivered the expected outcome

Requirements

2-5 years experience in CRM, email marketing, campaign operations, lifecycle marketing or a related execution-focused role
Experience working in a fast-paced digital environment with regular campaign deployment
Hand-on familiarity with CRM or marketing automation platforms
Experience with Playtech, Everlytic, Panacea, Optimove, Braze, Salesforce Marketing Cloud, HubSpot or similar platforms is advantageous

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Qualifications

Formal education/certifications not specified

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in Cape Town Region

In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.

Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.

Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.

The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.

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Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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