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Cape Town City Centre: Digital Marketing – CRM

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Job Description

About the Role

The role of a Digital Marketing – CRM professional in Cape Town City Centre is a critical component of our organisation’s strategy to deliver business and client value through enhanced client engagement. We are seeking an experienced marketing professional to execute the Client Engagement strategy, manage the development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle.

Key Responsibilities

  • Execute the Client Engagement strategy
  • Manage the development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle
  • Contribute subject matter insights towards the improvement of client engagement strategies

Requirements

  • Principles of brand marketing
  • Data analysis, client profiling and segmentation
  • CRM Systems and technology
  • Digital marketing and e-commerce
  • Strategic marketing management
  • Campaign management
  • General business/commerce know how
  • People management principles and practices
  • Internal and external communication methods and practices
  • Stakeholder management principles and practices

Qualifications

  • Bachelor’s Degree in Marketing or Business Management

Salary & Benefits

[Skipping this section as no salary details were mentioned in the original job description]

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in Cape Town Region

In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.

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Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.

Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.

The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.

Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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