Cape Town: Digital Marketing Manager posted by The Good Human (Pty)Ltd

About the Role

The Digital Marketing Manager will be responsible for the strategic leadership, team management and delivery of the digital marketing plans in reshaping the customer user experience through their digital interaction with the company to achieve brand recognition, customer acquisition and growth, reactivation and retention. This will include overseeing the development, design and implementation of the central hospitality, gaming and annual event digital marketing plans for the business with the aim of optimising Suns digital online reputation, building competitive advantage and providing insights to support current and future Revenue Growth and Optimisation plans.

Key Responsibilities

• Offer expertise and provide leadership around the planning, design and delivery of strategic digital marketing plans, frameworks and tools in collaboration with the Gaming and Hospitality segments and marketing teams.
• Oversee the effective development, maintenance and use of all digital channels (website, online booking engine, app, social, blogs, paid media).
• Research and benchmark trends in digital marketing to ensure Sun Internationals online presence remains progressive, reflective of the brand and a leader in the industry.
• Drive innovation and development in the digital space.
• Plan and manage the implementation of highly innovative marketing campaigns and experiences on various digital channels.
• Influence present and future content by determining and evaluating current and future market trends, and work closely with the PR agency to leverage content in the digital space.
• Plan various digital display, SEO/SEM, social, email, push, and mobile display advertising campaigns.
• Brainstorm new and creative initiatives and campaign ideas to elevate brand awareness, drive sales, competitive edge and business growth.
• Project manage and monitor resource requirements for the development and amendment to technology and dashboards.
• Manage split testing on various content categories and collaborate with IT development and business support in the building and configuration of web infrastructure.
• Benchmark and monitor performance across all digital channels and campaigns, making recommendations to improve future decision-making and spend and address areas of concern.
• Shared accountability for developing and managing the budget and expense management for the function.
• Relationship agreements with key suppliers, business partners and sponsors are built, negotiated and managed to achieve the business objectives and leverage new opportunities and joint initiatives.
• Develop and coach the company’s high-performing digital marketing talent.
• Provide inspirational leadership to enhance employee engagement and motivation and nurture a performance driven culture within digital marketing.

Requirements

• 10 years experience in integrated digital marketing including 5 years at a management level.
• Experience in developing and implementing digital marketing plans including SEO, Google Analytics, Digital Paid Media management.
• Experience in monitoring digital trends and social media technologies pertinent to driving digital audience growth and engagement.
• Experience in managing the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Experience working in ambiguous environment on complex, large-scale, time-critical projects.
• Strong cross-functional experience with the ability to manage multiple projects on various levels with different and converging timelines.
• Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Qualifications

• 3 Year Bachelors Degree in Business, Marketing, Communication or related field