Job Description
Key focus areas include:
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Taking complete ownership of all marketing and communication channels.
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Managing and guiding ATL, BTL, and TTL marketing activities.
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Leading the implementation of CRM, leads management, and marketing systems.
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Strengthening customer communication and community management.
Responsibilities
Strategic Leadership
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Develop and implement integrated marketing strategies spanning digital, print, PR, and events.
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Ensure all marketing efforts directly support revenue growth and customer retention.
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Oversee cross-brand marketing calendars, campaign planning, and consistent messaging.
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Build, lead, and mentor a high-performing marketing team.
Oversight, Performance & Governance
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Supervise and manage outsourced teams (web developers, SEO specialists, designers, paid search agencies, etc.).
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Ensure all digital assets (websites, social platforms) reflect brand excellence and UX/UI best practices.
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Review and approve creative direction to maintain consistent visual identity and tone of voice.
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Manage marketing budgets, ensuring efficient allocation and a strong return on investment (ROI).
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Oversee analytics reporting (Google Analytics, Looker Studio, CRM) to drive data-based decisions.
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Evaluate campaign effectiveness, monitor KPIs, and provide monthly performance reports to executives.
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Drive continuous improvement of the customer experience across all touchpoints.
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Lead innovation by identifying and implementing emerging technologies and enterprise-grade digital solutions.
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Direct traditional marketing initiatives (print, outdoor, in-store activations, events) and ensure seamless integration with digital campaigns.
Requirements:
Essential:
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Bachelors degree in Marketing, Business, or a related field.
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810+ years of experience in marketing management, preferably within retail, automotive, or franchise environments.
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Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
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Strong understanding of both digital (SEO, PPC, Social Media, Analytics) and traditional marketing disciplines.
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Exceptional leadership, communication, and stakeholder management skills.
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Commercially astute, data-driven, and detail-oriented with strong project management capabilities.
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Solid understanding of CRM systems and digital transformation initiatives.
KPIs & Success Metrics
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Revenue Growth: Direct contribution to overall sales and lead quality.
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Brand Leadership: Increased brand visibility and engagement across target markets.
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Operational Efficiency: Streamlined processes and reduced marketing spend wastage.
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Customer Engagement: Improved customer satisfaction and retention metrics.
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Digital Performance: Higher conversion rates, lower Cost Per Acquisition (CPA), and improved ROI.
Contact Hire Resolve for your next career-changing move.
Our client is offering a highly competitive salary for this role based on experience.
Apply for this role today, contact Gaby Turner at *****@*****.co.za or on LinkedIn
You can also visit the Hire Resolve website: hireresolve.us or email us your CV: *****@*****.co.za
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