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Cape Town: Senior Digital Marketing Manager (CPT Onsite) posted by DataFin Recruitment

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Job Description

About the Role

A renowned, internationally acclaimed jewellery brand is seeking a Senior Digital Marketing Manager whose core role will be to develop and execute a comprehensive 360-degree marketing strategy that elevates the brand both locally and abroad. This role demands a seasoned professional with a deep understanding of Digital Marketing, eCommerce, and luxury retail.

Key Responsibilities

  • Develop and implement a global marketing strategy that aligns with the brand vision and business objectives.
  • Lead and manage the Marketing team, fostering a culture of innovation, collaboration, and accountability.
  • Drive 360-degree marketing campaigns encompassing digital, retail, eCommerce, and CRM channels.
  • Elevate brand identity across all touchpoints, ensuring consistency and alignment with our luxury positioning.
  • Oversee the creation and execution of compelling marketing content that resonates with our target audiences.
  • Lead the Digital Marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.
  • Optimize the e-commerce platform for user experience, conversion rate, and customer retention.
  • Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities.
  • Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.
  • Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.
  • Establish KPIs and performance metrics to evaluate the success of marketing initiatives.
  • Provide regular reports to senior management on marketing performance, insights, and areas for improvement.

Requirements

  • Qualifications:
  • Bachelor’s Degree in Marketing, Business, or a related field. MBA or Advanced Degree is a plus.

Experience/Skills

  • 10+ Years of experience in marketing, with a focus on Digital Marketing, eCommerce, and luxury brands.
  • Proven track record in leading and scaling marketing efforts on an international level.
  • Strong understanding of CRM systems, marketing automation, and data analytics.
  • Excellent leadership, communication, and project management skills.
  • Ability to thrive in a fast-paced, dynamic environment.
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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

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Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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