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Centurion: Marketing Specialist

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Job Description

Duties & Responsibilities: Conceive, plan, execute and optimise the company’s social media presence and image, building on existing foundations. Plan, execute and optimise integrated marketing campaigns (digital & traditional). Manage campaigns on Meta Ads and Google Ads: Build & optimise compliant campaigns Navigate restrictions on firearms and regulated categories Track & report performance metrics Deliver campaigns across Facebook, Instagram, YouTube, email newsletters, WhatsApp groups, and expand into new channels. Grow the company’s traditional marketing presence, including billboards, pamphlets, expos and events. Collaborate with Sales & Management to define objectives, messages and campaign schedules. Work closely with the webmaster (Magento 2) to align campaigns with website content and promotions. Manage subcontractors (graphic design, video, photography, and agencies). Analyse performance using Google Analytics 4, Metricool and Klaviyo. Integrate platforms and data (eg. Klaviyo – Meta Ads, synchronising databases, consolidating cross-platform metrices. Desired Qualification and Experience: Degree/Diploma in Marketing, Communications, or related field (or equivalent experience). A suitable tertiary qualification is mandatory. 3 – 5 years marketing experience. Proven experience in firearms marketing or other restricted categories on Meta/Google. Strong Meta Ads and Google Ads expertise (campaign, creation, optimisation, compliance). Proficiency with Google Analytics 4 , Metricool and Klaviyo. Bonus : Firearms knowledge, reloading experience, and active participation in sport shooting.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Marketing / advertising / PR Jobs in Tshwane

In Tshwane, the marketing, advertising, and public relations (MARCOM) industry is a thriving sector that drives business growth and brand awareness for various sectors. Typically, these professionals are sought after by organisations across multiple industries, including financial services, technology, manufacturing, and more.

When it comes to salaries in MARCOM roles in Tshwane, it’s common to see broad ranges vary depending on factors such as experience, company size, industry sector, and specific job requirements. For example, entry-level positions may fall within the R300 000 – R500 000 per annum range, while senior roles can span from R800 000 – R1 200 000 per annum or more, depending on the organisation’s budget and the individual’s qualifications.

To succeed in a MARCOM role, you’ll typically need to possess a combination of skills, including: strong written and verbal communication skills; creativity and problem-solving abilities; analytical thinking and data analysis skills; social media savvy; digital marketing knowledge; project management skills; and adaptability in an ever-changing industry landscape. Additionally, having experience with industry-specific software and tools can be beneficial.

Many MARCOM professionals in Tshwane work across various industries, including financial services sector, technology industry, manufacturing sector, and more. These sectors often have a strong need for marketing expertise to promote their brands, products, or services effectively.

Career development opportunities abound in the MARCOM field. Typically, entry-level professionals can progress into specialist roles, such as digital marketing, social media management, or content creation, within 2-5 years of experience. Senior roles may involve leading teams, developing strategic campaigns, and driving business growth through effective marketing and communications strategies. With further experience and training, individuals can also move into senior leadership positions, taking on executive roles in organisations or starting their own businesses.

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In summary, a career in MARCOM offers exciting opportunities for professionals who are passionate about creative communication, digital innovation, and business growth. By developing the necessary skills and staying adaptable in an ever-changing industry landscape, you can build a rewarding and successful career in this field.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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