Job Description
About the Role
The Chief Marketing Officer (CMO) is a strategic leadership role that plays a fundamental part in shaping the company’s marketing activities and growth strategy over the coming years. This position offers an exciting opportunity to contribute to the scaling of existing products, influence new content, and drive performance. The CMO will be responsible for developing and implementing overall marketing strategies, influencing action, and driving performance across various teams within Marketing.
Key Responsibilities
- Responsible for Marketing, including:
• Performance Marketing across multiple channels including Facebook, Google, Networks & ASO
• Brand/positioning and Product Marketing
• Creative Services production of well-fitting and high-performing creatives
• Platform relations (i.e. Apple & Google)
• Community Management (including social media and influencer activity)
• Ownership of all existing Customer Touchpoints
• Promotional and Communication Strategy Planning and Execution
• Automation and Journey Structure Definition
- Work with the leadership team to agree high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectives.
- Develop/review/refine Marketing strategies for each site including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI.
- Reporting of Marketing performance to the leadership team.
- Guardian of the company’s corporate image.
- Lead, coach, develop and support direct and in-direct reports.
- Manage the creative process and balance this with business needs.
Requirements
Leadership experience > 5 years.
Experience of brand strategy and marketing campaigns, including communications.
Technical understanding of tracking and reporting systems.
Analytical competencies / mindset.
Strong problem solving and organisational skills.
Growth focussed, goal oriented individual.
Able and willing to lead from the front, getting “hands on” as required.
Excellent written and verbal communications skills.
A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations.
A people person who enjoys managing teams and cares about their team’s welfare, as well as their output.
Qualifications
Formal education/certifications not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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