Johannesburg: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) RETENTION SPECIALIST

January 31, 2026 Jobs in Central Johannesburg

Job Description

KEY PERFORMANCE AREAS: Player Engagement and Retention Strategy Player Retention Monitoring, Evaluation and Reporting Develops and implements comprehensive player engagement and retention strategies aligned with overall business objectives Collaborates with Marketing, Acquisition, Product and Customer Support teams to ensure retention initiatives are fully integrated and effectively executed Analyses player data to segment audiences and tailor retention strategies based on preferences such as game type, deposit behaviour and engagement patterns Creates personalised, relevant and engaging content aligned to player segments, value and preferences Plans, manages and delivers multi-channel CRM campaigns (e.g. email, SMS, push, in-app) to increase player engagement and time spent on the platform Works closely with Product teams to ensure a seamless and optimal player experience across all customer touchpoints Manages and optimises the use of Optimove (or similar CRM platform) to track player interactions, preferences and behavioural trends Drives consistent improvements in player engagement and retention, with a focus on increasing month- on- monthly activity: Deposit value. Number of deposits. Active players. Improves overall business retention rates through: The development of a strategically coherent retention roadmap and test plans Ongoing competitor and market research. The design and implementation of new retention triggers, including bonus mechanics and promotional types. Deliver of regular pre- and post campaign measurement, insight and analysis Month on month retention rates and waterfall reporting. Player value analysis. Bonuses spend and distribution management reporting. Channel retention effectiveness / efficiency – SEO vs affiliate traffic. QUALIFICATIONS, EDUCATION AND KNOWLEDGE: Bachelors Degree (NQF Level 7) Marketing / Business / Data Analytics / related field 3 5 years experience in CRM / retention / lifecycle marketing / customer engagement roles Proven experience in omni-channel campaign marketing Experience within online gaming or betting environments will be advantageous Strong understanding of CRM systems and lifecycle marketing Advanced analytical and data interpretation skills Strong commercial acumen with a focus on customer lifetime value Ability to translate data insights into actionable retention strategies Excellent stakeholder management and cross-functional collaboration skills Strong written communication and copywriting capability Innovative, test-and-learn mindset Strong attention to detail BEHAVIOURAL COMPENTENCIES: Team player Organised Detail orientation Results driven Respect Professional Logical Reliability Adaptable Proactive

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About Marketing / advertising / PR Jobs in Gauteng

In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.

When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.

Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.

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Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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