Date | 2024-06-06 |
---|---|
Job Title | Digital Marketing Specialist |
Employer | More Information |
Salary | Market related |
Category | Marketing Advertising Pr |
Location |
Gauteng / Johannesburg |
Job Summary
Duties will include but not be limited to: Planning, implementation, and optimisation of marketing activities that support the companys outbound and inbound lead generation efforts: Integrated marketing campaigns across all digital touch points in an effort to support brand, revenue and growth goals Implementation and optimisation of: Google advertising campaigns Organic and paid social media posting and advertising Effective on-site and off-site Search Engine optimisation (SEO) strategies with a strong emphasis on a mobile-first user experience Email campaigns offering high quality educational content with the goal of generating new leads Corporate websites: Using analytics to inform content and structure updates Analyse digital data & website analytics to draw key recommendations around website optimisation and digital marketing campaigns Social media: Community management for corporate and executive social media accounts Oversee, plan and deliver content across different platforms Outbound & Inbound digital lead generation: Digital advertising campaigns, e-mails etc Maintain digital dashboard of several different accounts Coordinate with marketing, sales and solutions teams to create, plan and implement online marketing campaigns
Requirements:
Bachelors degree in Marketing, Business Administration, Communications, or a related field. Minimum of 3-5 years of proven experience in digital marketing or a related role, demonstrating a track record of successful digital campaigns Hands-on experience with a variety of digital marketing channels including SEO/SEM, social media marketing, email marketing, and content marketing Experience / Certifications in WordPress, SEMRush, Google Business, Google Ads, Google Analytics, Google Search Console, LinkedIn, LinkedIn Ads, Meta Business, Facebook, Instagram, Threads, X and YouTube Experience with marketing automation tools and CRM software
Digital Marketing Specialist position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2024-06-06 in the Marketing Advertising Pr category
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