Johannesburg: Senior Marketing Manager | Dynamic Hospitality Group | Johannesburg posted by J D Specialized Recruitment

About the Role

We are currently assisting a dynamic and growing hospitality group, with a head office in Johannesburg, in the search for an experienced Senior Marketing Manager. This is a senior level role suited to a commercially minded marketing professional who can operate both strategically and operationally.

Key Responsibilities

• Support the development of annual marketing strategies aligned with business objectives and translate these into detailed plans with clear tactics, timelines, and budgets
• Act as second in command to the Group Marketing Director, managing the marketing team operationally and ensuring cross-functional alignment across all departments
• Drive direct channel revenue growth through the development and execution of lead generation strategies and performance marketing campaigns
• Develop and implement content strategies across digital and traditional channels including social media, email, website, print, and outdoor
• Act as brand guardian, reviewing and approving all marketing materials and ensuring consistent application of brand guidelines across all customer touchpoints
• Manage and coordinate integrated communication plans, editorial calendars, and content production schedules
• Work closely with sales, revenue management, and operations teams to ensure campaign alignment, lead quality, and conversion targets are met
• Monitor and optimise performance marketing activity including SEO, SEM, paid social, display advertising, and email campaigns
• Track and measure performance against KPIs, produce regular reports, and present data driven insights to the Group Marketing Director and senior stakeholders
• Manage relationships with external agencies, freelancers, and creative partners
• Lead, develop, and support marketing team members through coaching, delegation, and regular performance feedback
• Manage marketing budgets, monitor spend, and ensure strong return on investment across all activity

Requirements

• Minimum of 7 to 10 years of marketing experience with at least 2 years in a senior role
• Relevant degree in Marketing, Business, Communications, or related field preferred
• Proven experience within the hospitality sector such as hotels, lodges, or travel related businesses
• Demonstrated ability to develop and implement marketing strategies aligned with business objectives

Qualifications

• Formal education/certifications (Bachelor’s, LLB, Matric, etc.) not specified

Salary & Benefits

• On Application – DOE