Randburg: Marketing Manager (Hotel Collection) – Randburg posted by Phoenix Recruitment

About the Role

We are seeking an experienced Marketing Manager to join our luxury lodge collection’s marketing team as the Group Marketing’s second in command. This is a hands-on role that combines strategic planning with day-to-day execution across both digital and traditional marketing channels. As the second-in-command, you will manage the marketing team operationally and oversee the coordination of all departments that require marketing support, ensuring efficient cross-functional collaboration and alignment.

Key Responsibilities

• Marketing Strategy & Planning: Support the development of annual marketing strategies aligned with business objectives
• Develop detailed marketing plans with clear objectives, tactics, timelines, and budgets
• Ensure marketing strategies reflect market conditions, customer needs, and competitive landscape
• Translate high-level strategy into actionable plans for the team
• Create quarterly and monthly marketing activity plans
• Set clear KPIs and success metrics for all marketing initiatives
• Ensure all departments align with the marketing strategy

• Content & Channel Management: Develop and implement content strategies across all marketing channels
• Coordinate content distribution across digital and traditional channels
• Manage editorial calendars and content production schedules
• Ensure brand consistency and quality control across customer touchpoints
• Review and approve all marketing materials
• Conduct regular brand audits to ensure compliance
• Provide brand training and guidance to teams

• Brand Management & Compliance: Act as brand guardian, ensuring correct and consistent use of brand guidelines
• Review and update brand guidelines as needed
• Manage approval processes for customer-facing communications
• Collaborate with operations, sales, and other departments to uphold brand standards

• Lead Generation & Revenue Growth: Build and execute lead generation strategies focused on direct channel bookings
• Manage performance marketing campaigns (SEO, SEM, paid social, display advertising, direct mail)
• Develop and optimise lead nurturing programmes
• Work with revenue management and sales teams to ensure lead quality and conversion targets
• Analyse booking patterns and customer behaviour to refine targeting

Requirements

• Degree in Marketing, Business, Communications, or related field
• Professional marketing qualifications (CIM, Google Ads, Digital Marketing certifications)
• At least 7–10 years in marketing roles with at least 2 years at senior level
• Experience managing a marketing team in-house within the hospitality industry

Qualifications

• Formal education/certifications not specified