South Africa: Brand Manager – Sketchers posted by Synergy HR Consulting

Brand Strategy & Development: Create and implement comprehensive annual marketing and visual plans to elevate the Skechers brand, focusing on driving traffic and enhancing the customer experience. Market & Trend Analysis: Conduct thorough market research to understand consumer trends, predict future trends, and monitor the competitive landscape to identify growth opportunities. Marketing Campaign Management: Develop and manage marketing campaigns, including digital, print, and grassroots efforts, to increase brand awareness and sales for new stores and initiatives. Cross-Functional Collaboration: Partner with internal departments such as merchandising, product, creative, and finance to align strategies, ensure product delivery, and support key brand initiatives. Budget & Performance Management: Develop and manage marketing budgets, create a rolling calendar for deliverables, and track campaign performance through data analysis and reporting to evaluate efficiency and effectiveness. Brand Consistency: Oversee advertising, product design, and marketing efforts to ensure brand consistency and a cohesive messaging approach across all customer touchpoints.