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South Africa: Head of Digital Marketing Manager

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Job Description

Are you a visionary leader ready to transform the digital landscape for a major industry player? Our client is seeking a high-caliber Head of Digital Marketing to drive the strategy, enablement, and performance of their digital ecosystem across 5 brands and 3 business units. In this pivotal role, you will be responsible for moving the organizations digital maturity from emerging to “multi-moment” by onboarding best-in-class solutions and leading a multi-disciplinary team of experts. Key Responsibilities: Strategy & Roadmap: Lead the development and execution of an integrated digital marketing strategy and roadmap for personal lines, business insurance, and value-added products. Digital Enablement: Define and prioritize foundational and innovative digital capabilities, managing the end-to-end digitization of the customer acquisition experience. Team Leadership: Lead and mentor a diverse team of specialists across analytics, operations, enablement, development, and creative. Campaign & Performance Management: Oversee the deployment and optimization of multi-channel campaigns (Social Media, PPC, SEO, Display), focusing on acquisition, growth, and retention. Insights & Analytics: Set the data and reporting plan, utilizing BI tools and data science to provide high-impact insights to C-suite stakeholders. Financial Accountability: Manage the departmental budget and enforce standards for marketing efficiencies and sales targets. Stakeholder Engagement: Collaborate with internal business units and international peers (UK & AUS) to align strategies and share learnings. Requirements: Education Essential: Post Graduate Degree in Business Management, Marketing, IT, or equivalent. Advantageous: Google Marketing Platform qualification. Experience: General: 1015 years of work experience with an extensive understanding of digital marketing strategy, campaign/financial management, and performance reporting. Managerial: At least 5 years of senior leadership experience managing diverse teams. Core Skills: Strategic Thinking: Ability to translate future possibilities into breakthrough strategies. Commercial Acumen: Comprehensive understanding of the business environment and the ability to develop solutions that advance organizational goals. Data Proficiency: Advanced skills in data collection, analysis, and the use of research to facilitate brand success. Complex Problem Solving: Ability to make sense of high-quantity, contradictory information to solve systematic issues. Send your applications to

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How to Apply

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About Marketing / advertising / PR Jobs in ZA

The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.

Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.

Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.

Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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