Job Description
About the Role
We are seeking a creative and brand-driven Social Media Content Manager to join our luxury hospitality group in Cape Town. As a hybrid role, you will split your time between our Camps Bay office and various properties in the Cape Winelands, with regular on-site visits and travel to Eastern Cape properties twice a year.
Key Responsibilities
- Plan, create, schedule, and publish content across Instagram, Facebook, and other relevant channels
- Capture and curate high-end photo and video content on property, including guest experience, food, rooms, staff, and lifestyle elements
- Develop content calendars aligned to campaigns, seasonality, and occupancy drivers
- Write strong luxury-aligned copy with clear brand tone and attention to detail
- Manage community engagement, replies, DMs, and reputation support in a professional manner
- Coordinate with on-property teams to ensure content opportunities are identified and executed
- Work with designers or manage basic design requirements in-house where needed
- Track performance metrics and report on engagement, growth, and campaign effectiveness
- Ensure consistent brand standards across all property pages and content outputs
- Support occasional influencer hosting, collaborations, and content partnerships
Requirements
- Proven social media and content creation experience within luxury hospitality essential
- Social media or marketing qualification preferred
- Strong understanding of social media best practice, trends, and performance analytics
- Solid digital skills including content scheduling tools and Meta Business Suite experience
- Reasonable graphic and digital capability (basic design, formatting, reels editing, and content optimisation)
- Excellent communication and writing skills with strong attention to detail
- Well organised, deadline-driven, and able to manage multiple properties and priorities
Qualifications
None mentioned in the original job description.
Salary & Benefits
Salary: R30,000 – R40,000 Gross (depending on experience).
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in ZA
The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.
Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.
Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.
Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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