Job Description
About the Role
Craven Cottage CC is seeking an experienced and skilled Head of Marketing to join our team. As a luxury wine, hospitality, and tourism brand, we are looking for someone who can drive our marketing strategy and lead our digital ecosystem to maximize conversions and elevate user experience.
Key Responsibilities
- Implement and uphold the estate’s luxury brand strategy and visual identity.
- Deliver integrated campaigns that drive wine sales, bookings, and guest engagement.
- Conduct ongoing market/competitor analysis and identify opportunities for differentiation.
- Oversee the estate’s digital ecosystem – website, e-commerce, CRM, social media, SEO, paid media.
- Track KPIs and present data-driven insights to senior leadership.
- Support wine launches, packaging evolution, content production, and global trade activations.
- Drive marketing for accommodation, restaurants, spa, events, and on-property experiences.
- Create lifestyle-driven storytelling that showcases architecture, cuisine, wellness, and culture.
- Manage press releases, media visits, influencer partnerships, and editorial content.
- Lead creative production across photography, videography, campaigns, and digital assets.
- Maintain a refined, consistent luxury aesthetic across all outputs.
- Manage the master content calendar.
Requirements
- Bachelor’s degree in marketing, Communications, Brand Strategy, or similar (postgraduate an advantage).
- At least 5–10 years of marketing experience, ideally in luxury wine, hospitality, tourism, or lifestyle brands.
- Strong skills in digital marketing, analytics, campaign execution, and creative direction.
- Proven leadership experience and confidence working cross-functionally.
- Exceptional storytelling, communication, and presentation capabilities.
- A keen eye for luxury aesthetics and brand experience.
Qualifications
- Completed Bachelor’s degree
Salary & Benefits
- Competitive salary based on industry standards
How to Apply
Please submit your resume and a cover letter outlining your relevant experience and qualifications.
About Estate Agent Jobs in Western Cape
The Estate Agency profession is a thriving sector in the Western Cape, South Africa, with a strong demand for skilled professionals to manage and sell properties. Typically, estate agents work with private clients, property developers, or real estate investment companies, helping them buy, sell, and rent out properties. Generally, this field offers a stable career path with opportunities for growth and advancement.
Salaries for estate agents in the Western Cape can vary widely depending on factors such as experience, company size, industry sector, and location. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while experienced professionals can earn salaries between R500 000 to R1 000 000 or more per year, often with additional commissions and bonuses. However, these figures are only general estimates, and actual salaries may differ depending on individual circumstances.
Common skills required for an estate agent include strong communication and interpersonal skills, as well as the ability to work independently and manage multiple clients simultaneously. Other essential skills typically include market knowledge, negotiation and sales techniques, and proficiency in property-related software and technology. Many estate agencies also require or prefer candidates with a high school diploma or equivalent, as well as relevant experience or training in the industry.
The Western Cape is home to various industries that commonly employ estate agents, including the financial services sector, technology industry, and manufacturing sector. Estate agents working in these sectors may be responsible for managing property portfolios, advising clients on investment opportunities, or facilitating transactions between buyers and sellers.
Career development opportunities for estate agents in the Western Cape are often linked to their performance, experience, and willingness to take on additional responsibilities. Typically, career progression paths include moving into senior sales roles, taking charge of branch operations, or pursuing specialized skills such as property valuations or real estate investment analysis.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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