RESPONSIBILITIES: Collaborate closely with HODs, BDMs, and R&D to identify market gaps, inform product development, and drive go-to-market strategies. Develop a group-level marketing roadmap that supports long-term growth, innovation, and market penetration in Africa and beyond (UAE and Europe expansion). Shape a marketing strategy that aligns with a relationship-based B2B sales model, prioritising trust, reputation, and strategic engagement over high-volume digital lead generation. Leverage strong technical and engineering understanding to communicate complex concepts clearly and effectively in all marketing outputs. Stay abreast of trends in the data centre, power, and digital infrastructure industries to anticipate shifts and inform business strategy. Participate in ideation around product evolution, partnerships, and service offerings based on grounded market intelligence. Act as a bridge between the marketing team and internal stakeholders across operations, engineering, business development, and executive leadership. Drive collaboration between marketing and sales teams to create high-impact tools, messaging, and campaigns that support sales conversations and long-term relationship building. Refine and elevate the positioning of the company as innovative, reliable B2B partners in their respective sectors. Ensure brand consistency across all platforms and touchpoints while allowing room for differentiation where necessary between the two brands. Develop high-value, insight-rich marketing content that reflects deep industry knowledge andthought leadership (e.g., case studies, solution briefs, sector-specific whitepapers). Oversee all communication strategies and ensure technical accuracy and strategic alignment in messaging. Lead the strategy and execution of industry-specific events, conferences, client sessions, and exhibitions. Facilitate opportunities for one-on-one engagement, networking, and partnership-building with key stakeholders and decision-makers. Manage and grow the shared services marketing team, building internal capability while introducing structure and strategic thinking into the department. Lead the team in executing day-to-day marketing operations, while retaining full ownership of strategic direction and high-level planning. Foster a culture of curiosity, commercial thinking, and continuous improvement within the team. Play an active, hands-on leadership role – while the focus is on strategy, this person must be willing to roll up their sleeves and support execution when needed. Drive the transformation of the marketing function from its current early-stage setup to a structured, performance-driven business unit. Set and track meaningful KPIs focused on brand growth, market awareness, product readiness, and stakeholder engagement – not just lead generation. Report directly to group leadership on strategy execution, market feedback, and emerging opportunities. REQUIREMENTS: Degree in Engineering, Marketing, or Business (or a combination thereof). 57 years experience in B2B marketing, preferably in sectors such as infrastructure, data centres, energy, or engineering solutions. Strong commercial mindset and understanding of relational B2B selling environments. Familiarity with African markets and infrastructure ecosystems is highly desirable. Proven ability to work alongside technical teams, interpret complex systems, and translate them into strategic narratives. Experience in building or significantly growing a marketing function. Excellent stakeholder management, leadership, and communication skills. Must have an entrepreneurial mindset with a high level of agility and initiative; this is a fastpaced, non-corporate environment that values adaptability, ownership, and resourcefulness

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