Job Description
Our client is a globally recognised premium FMCG brand with a strong retail footprint in South Africa and an established international presence. The brand is synonymous with quality, excellence, and exceptional customer experience, operating a network of company-owned retail stores across the country.
Role Purpose
The Area Manager is responsible for leading, coaching, and overseeing a portfolio of retail stores to ensure consistent operational excellence, strong people leadership, and achievement of sales and profitability targets.
This role plays a critical part in shaping store culture, driving performance, ensuring compliance, and acting as the key link between Head Office and Store Management teams.
Key Responsibilities Leadership & People Management
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Lead, inspire, and develop Store Managers and in-store leadership teams
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Build a high-performance, customer-focused retail culture
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Conduct regular Store Manager meetings focused on performance, labour, and training
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Drive succession planning, recruitment, retention, and talent development
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Embed brand values, policies, and Code of Conduct across all stores
Operational Excellence & Performance
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Oversee day-to-day operations across multiple retail locations
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Drive sales performance, productivity, and achievement of KPIs
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Manage labour ratios, stock shrinkage, and operational costs within targets
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Analyse store performance and implement corrective action plans where required
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Ensure merchandising, presentation, and service standards are consistently applied
Commercial & Financial Management
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Support sales planning and contribute to budgets and forecasts
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Monitor OPEX, labour spend, and profitability across the area
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Review sales trends and performance reports to identify risks and opportunities
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Support Store Managers with commercial insights and performance tools
Expansion & New Store Support
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Support new store openings and retail expansion initiatives
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Assist with recruitment, training, and operational readiness for new stores
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Ensure operational standards and brand values are embedded from opening
Training, Development & Talent Pipeline
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Identify training needs and support development plans for Store Managers
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Oversee implementation of training programmes and talent management initiatives
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Encourage internal progression and succession planning
Hygiene, Food Safety & Compliance
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Ensure all stores comply with food safety, hygiene, and quality standards
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Ensure strict adherence to OHASA and workplace health & safety requirements
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Conduct store audits and implement corrective actions as required
Administration & Stakeholder Engagement
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Conduct regular store visits and operational audits
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Manage escalated customer complaints in a professional and timely manner
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Work closely with Head Office teams to ensure effective execution of marketing initiatives
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Maintain internal controls, reporting, and operational documentation
Incentives & Stock Control
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Support and monitor store incentive programmes
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Analyse sales and stock data to minimise wastage and discrepancies
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Review inventory controls and stock variance reports
Minimum Requirements
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35 years experience in a retail management or Area Manager role
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Proven experience managing multiple retail locations
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Strong leadership, coaching, and people management skills
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Solid financial and commercial acumen
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Excellent communication, interpersonal, and influencing skills
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Strong analytical, problem-solving, and decision-making ability
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Proficiency in MS Office and reporting tools
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Valid drivers licence and willingness to travel regularly
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Flexibility to work extended hours when required
Why This Role?
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Opportunity to lead within a premium, globally recognised retail brand
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High-impact role influencing culture, performance, and customer experience
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Exposure to retail expansion, strategy, and leadership development
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Strong focus on people, excellence, and brand pride
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