Johannesburg: Marketing Manager (Financial) posted by AtripleA recruitment & temps

About the Role

Our client in the Financial industry is looking for a highly skilled Marketing Manager to join their team in Johannesburg. The successful candidate will be responsible for developing and implementing marketing strategies, managing budgets, and overseeing all aspects of marketing activity.

Key Responsibilities

• Staff Management:

• Identify training needs

• Set and communicate KPAs

• Manage targets and objectives

• Provide direction; guidance and support to staff members

• Budget/Forecast:

• Build a detailed, bottom-up annual budget for areas of responsibility

• Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available

Be prepared to discuss assumptions used for developing budgets and forecasts

• Marketing Management:

• Manage and coordinate all marketing; advertising and promotional staff and activities

• Conduct market research to determine market requirements for existing and future products / services

• Analyze customer research to determine market requirements for existing and future products / services

• Scanning and researching external markets; membership needs and consumer needs

• Develop and implement marketing plans and projects for new and existing products / services

• Manage the productivity of the marketing plans and projects

• Monitor; review and report on all marketing activity and results

• Providing; managing and guiding PR and communication output

• Determine and manage the marketing budget

• Delivery marketing activity within agreed budgets

• Manage web content

• Monitor and manage social media content

• Managing content of magazine

• Vetting and placement of advertising material

• Oversee design of marketing and other FPI material

• Ensure needs are met in terms of value proposition on primary level (promoting CFP) and secondary level (member services)

• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies

• Review and edit existing promotional materials for marketing effectiveness and cross-selling opportunities in line with brand guidelines

• Communications Management:

• Provide writing and editing support for all outbound member communication including all promotional materials, website content, monthly newsletter and the annual report

• Coordinate communications projects with vendors and contractors for the development, production and delivery of CPD events, i.e. promotional materials, web site information and other collateral.

• Compiling written communication for staff / clients / partners / suppliers

• Support and manage the implementation of corporate communication programmers

• Write, edit and distribute all company newsletters according to publication schedule

• Write speeches for senior management within the organisation

• Preparing sales documentations such as proposals, brochures, special offers to stakeholders

• Assisting sales staff with ad-hoc copywriting when require

• Processes:

• Monitoring; implementing and evaluating consumer awareness processes and campaigns

• Compile processes for functional areas under your control

Requirements

• Business / Marketing related degree / equivalent professional qualifications
• Experience in all aspects of developing and maintain marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant industry knowledge

Salary & Benefits

Not specified in the original job description.