Johannesburg: Marketing Manager (Financial) posted by AtripleA recruitment & temps

About the Role

Our client in the Financial industry is seeking a highly skilled Marketing Manager to join their team in Johannesburg. The successful candidate will be responsible for developing and implementing marketing strategies, managing budgets, and leading a team of marketing staff.

Key Responsibilities

• Staff Management:

• Identify training needs

• Set and communicate KPAs

• Manage targets and objectives

• Provide direction; guidance and support to staff members

• Budget/Forecast:

• Build a detailed, bottom-up annual budget for areas of responsibility

• Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available

Be prepared to discuss assumptions used for developing budgets and forecasts

• Marketing Management:

• Manage and coordinate all marketing; advertising and promotional staff and activities

• Conduct market research to determine market requirements for existing and future products / services

• Analyze customer research to determine market requirements for existing and future products / services

• Scanning and researching external markets; membership needs and consumer needs

• Develop and implement marketing plans and projects for new and existing products / services

• Manage the productivity of the marketing plans and projects

• Monitor; review and report on all marketing activity and results

• Providing; managing and guiding PR and communication output

• Determine and manage the marketing budget

• Delivery marketing activity within agreed budgets

• Manage web content

• Monitor and manage social media content

• Managing content of magazine

• Vetting and placement of advertising material

• Oversee design of marketing and other FPI material

• Ensure needs are met in terms of value proposition on primary level (promoting CFP) and secondary level (member services)

• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies

• Review and edit existing promotional materials for marketing effectiveness and cross-selling opportunities in line with brand guidelines

• Communications Management:

• Provide writing and editing support for all outbound member communication including all promotional materials, website content, monthly newsletter and the annual report

• Coordinate communications projects with vendors and contractors for the development, production and delivery of CPD events, i.e. promotional materials, web site information and other collateral.

• Compiling written communication for staff / clients / partners / suppliers

• Support and manage the implementation of corporate communication programmers

• Write, edit and distribute all company newsletters according to publication schedule

• Write speeches for senior management within the organisation

• Preparing sales documentations such as proposals, brochures, special offers to stakeholders

• Assisting sales staff with ad-hoc copywriting when require

• Processes:

• Monitoring; implementing and evaluating consumer awareness processes and campaigns

• Compile processes for functional areas under your control

Requirements

• Business / Marketing related degree / equivalent professional qualifications
• Experience in all aspects of developing and maintain marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant industry knowledge

Qualifications