Edenvale: Junior Brand Manager – Head Office – Edenvale ( 6 months Contract ) posted by Signature Cosmetics

About the Role

We are seeking a highly motivated Junior Brand Manager to join our Head Office team in Edenvale. This 6-month contract role will provide an opportunity to develop and execute marketing strategies that drive brand awareness, enhance brand equity, and increase customer lifetime value across all channels.

Key Responsibilities

• Develop a marketing strategy that increases brand awareness and enhances brand equity and lifetime value of customers across all channels.
• Manage in-store activations, as well as in-store digital and print campaigns.
• Ensure stores are trained to effectively implement visual merchandising standards.
• Assist with the migration from print advertising media in stores to predominantly digital in-store advertising and centralised content management.
• Define and execute strategy for omnichannel marketing, including the loyalty program, customer engagement strategy, E-store and Click and Collect.
• Identify and implement a customer relationship management system to manage customer relationship marketing platforms and customer care.
• Define the similarities and differences of product and brand strategies in retail outlets compared to online.
• Manage all social media initiatives and content production.
• Collaborate with marketing agencies to achieve the marketing strategy and identified KPIs.
• Partner effectively with all internal and external stakeholders to ensure all digital campaign activities are properly identified, communicated, planned, executed, and measured.
• Manage use of influencers and eventing to enhance brand awareness.
• Market and manage special events.
• Grow and develop an inhouse marketing team.
• Identify opportunities for and provide input into corporate communication and corporate branding.
• Collaborate with Autograph to improve the standards of existing Signature products and increase the product range as and when a need is identified.
• Effectively manage outsourced and contracted services.
• Manage budgets and measure ROIs across platforms.

Requirements

• Grade 12 required
• Marketing degree, or related qualification is a requirement
• Drivers license
• Between 3-5 years marketing experience in a medium sized company including the management of an insourced and outsourced marketing team
• Minimum of 2 years working experience with Omni Channel, Digital, and Retail Marketing
• Demonstrable experience of developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy
• Minimum of 2 years experience within the consulting, Digital Agency and consumer products industry is preferred

Qualifications

• None mentioned in original job description.

Salary & Benefits

• Salary details not specified in original job description.