Cape Town: Area Sales Manager posted by Headhunters

Our Client in the FMCG and Sales Industry is seeking to employ an Area Sales Manager to their team based in Cape Town.

Requirements:

• A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
• At least 3 years’ experience in a Sales Supervisor or Sales Manager role required.
• Experience within FMCG dealing with major retailers.

Responsibilities, but not limited to:

Sales Management:

• Participate in demos, promotions, and marketing events; evaluate their success.
• Provide support and assistance to Sales Representatives during store openings.
• Meet with clients to discuss opening orders.
• Prepare quotes for store openings.
• Coordinate with Marketing to arrange presenters for demos and distribute information to Sales Representatives and Tele sellers.
• Prepare promotional materials for Sales Representatives.
• Analyse and review discrepancies.
• Conduct walk-throughs of floor plans for new store openings.
• Assist with product deliveries.
• Monitor performance against budget for core product categories:
• Ingredients
• Casings
• General Merchandise

Sales Growth:

• Identify customers with the lowest market share and ensure targeted strategies are implemented.
• Conduct monthly route visits to maintain client relationships.
• Visit high-priority (platinum) customers to ensure excellent service delivery.
• Meet with potential customers to assess their needs and explore business opportunities.
• Introduce new products and create added value for customers.
• Collaborate with product development teams regarding customer-specific product specifications.
• Communicate new product and service offerings, as well as special developments.
• Discuss and review service levels regularly with clients.
• Analyze sales volumes with clients, comparing expectations with current performance.
• Promote full product range and drive sales growth while maintaining healthy profit margins.

Call Compliance Monitoring:

• Ensure the reporting team maintains a daily call compliance rate of 90%.
• Prepare, update, and schedule call cycle plans.
• Monitor daily call compliance through system-generated reports.
• Review weekly call cycles to ensure 100% customer coverage within each month.
• Complete weekly scheduling reviews via the scheduling portal.
• Conduct weekly discussions with Sales Representatives regarding call compliance.

Leadership & People Management:

• Guide and support team performance through regular communication and strategic leadership.
• Deliver training sessions to consultants aimed at enhancing sales skills and customer service capabilities.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.