Job Description
About the Role
Join a high-performing global team as a results-driven marketer focused on performance, ROI, and measurable growth. As a Digital Marketing Specialist/Manager for our UK-based company, you will be responsible for driving lead generation, improving conversion rates, and scaling digital impact across international markets.
Key Responsibilities
- Develop and execute digital marketing strategies that directly drive leads, conversions, and revenue.
- Analyse website performance using analytics tools to optimise user journeys and reduce drop-offs.
- Implement SEO initiatives to increase organic traffic, rankings, and engagement.
- Create high-converting digital content, including landing pages, blogs, emails, and social campaigns.
- Manage and optimise CMS platforms, including WordPress, for performance, UX, and search visibility.
- Run A/B tests across campaigns and landing pages to improve results.
- Build segmented email campaigns that nurture prospects and increase conversions.
- Develop strong client relationships and contribute to growth through retention and upsell opportunities.
Requirements
- Strong experience with website analytics and performance tracking tools.
- Solid SEO expertise with proven results improving rankings and traffic.
- Background in omni-channel digital marketing focused on growth and conversions.
- Experience with CMS platforms such as WordPress, Shopify, or HubSpot.
- Hands-on email marketing experience, including automation and segmentation.
- PPC campaign management experience across major ad platforms.
- Experience using Salesforce or similar CRM platforms for campaign tracking, lead management, and reporting.
Qualifications
- Formal education/certifications not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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