Job Description
About the Role
Kendrick Recruitment is seeking a dynamic and results-driven Marketing Manager to join a boutique reservations office specialising in luxury hospitality and lodges. This is an exciting opportunity to lead international marketing initiatives, drive digital growth, and elevate brand presence within the global travel industry.
Key Responsibilities
- Develop and execute marketing strategies aligned with revenue targets
- Identify growth opportunities across international markets
- Manage and optimise the marketing budget
- Drive lead generation through paid media, SEO, and digital campaigns
- Manage Google Ads and Meta campaigns, optimising for CPL and ROI
- Improve website performance and conversion rates
- Lead SEO and content strategy to grow organic traffic
- Oversee blogs, newsletters, and digital content
- Ensure all content is engaging and conversion-focused
- Manage CRM campaigns and lead nurture journeys
- Collaborate with sales teams to improve lead quality and conversions
- Drive repeat and referral business through targeted campaigns
- Maintain strong brand positioning across international markets
- Track, analyse, and report on marketing performance
- Identify PR, partnership, and influencer opportunities
Requirements
- Minimum 5 years’ experience in digital marketing
- Background in travel, tourism, or luxury hospitality preferred
- Strong knowledge of SEO, paid media, content marketing, and CRM systems
- Proven ability to analyse performance and optimise ROI
- Strategic thinker with strong analytical and problem-solving skills
Qualifications
- Formal education/certifications (Bachelor’s, LLB, Matric, etc.) not specified
Salary & Benefits
Salary: R45,000 – R55,000 per month (Negotiable DOE)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Western Cape
The marketing, advertising, and PR industries in Western Cape offer a dynamic and competitive job market, with many multinational companies having a presence in the region. Typically, this field is in high demand due to the growth of e-commerce, digital transformation, and increasing consumer spending power. As a result, there are numerous opportunities for professionals in these roles to find employment.
Generally, salaries for marketing, advertising, and PR professionals in Western Cape can range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for senior positions to command higher salaries, while entry-level roles may start at the lower end of this range. However, it’s essential to note that actual salary figures can vary significantly, and these ranges are only a broad guide.
Common skills required for marketing, advertising, and PR professionals in Western Cape include strong creative thinking, analytical skills, attention to detail, excellent written and verbal communication skills, ability to work under pressure, and proficiency in digital tools such as Google Analytics or Adobe Creative Suite. Typically, companies look for candidates with a degree in marketing, communications, or a related field, although experience and skills can often take precedence.
The technology industry, financial services sector, manufacturing sector, and tourism are just a few examples of industries that commonly employ marketing, advertising, and PR professionals. In these sectors, roles such as digital marketing specialist, brand manager, or media relations coordinator may be available.
Career development opportunities in this field are numerous. Typically, career progression involves moving into senior roles such as team leader or account director, where professionals can develop their skills further and take on more complex projects. Many companies also offer training programs and mentorship schemes to help employees progress in their careers. With experience, marketing, advertising, and PR professionals may also choose to pursue freelancing, starting their own agencies, or moving into leadership roles within larger organisations.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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