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Johannesburg: Area Sales Manager: Off Trade (Gauteng South)

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Job Description

About the Role

An established premium spirits portfolio is seeking an experienced Area Sales Manager – Off Trade to lead and develop a high-performing sales team across the Gauteng region. This role is critical in driving volume growth, market share, and execution excellence within the off-trade channel, while maintaining strong premium brand standards.

Key Responsibilities

  • Analyse sales and market data to develop and implement regional action plans
  • Lead, influence, and motivate the sales team to achieve volume and market share targets
  • Manage and influence key sales KPIs including call adherence, strike rate, time in trade, and listings
  • Drive effective execution of national and regional promotions
  • Monitor competitor activity and develop counter-action plans
  • Influence pricing adherence, category management, and in-store positioning
  • Ensure sales execution aligns with channel and brand strategies
  • Manage channel assets, POS, and merchandising standards to maximise ROI
  • Maintain accurate customer master data, trade agreements, and audit documentation

Requirements

  • Minimum 5 years’ sales management experience, with at least 2 years at an operational management level
  • Proven track record leading sales teams within an FMCG environment, ideally premium liquor or spirits
  • Strong understanding of the South African off-trade market

Qualifications

  • Relevant 3-year tertiary qualification in Sales, Marketing, or a related field

About Sales Jobs in Gauteng

The sales industry in Gauteng, South Africa is a dynamic and competitive field, with various sectors driving demand for skilled professionals. Generally, the job market trend in this region indicates a steady growth in sales-related positions, driven by the increasing importance of businesses in South Africa’s economy.

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Typically, sales roles in Gauteng offer a broad salary range, which can vary widely depending on factors such as level of experience, company size, and industry sector. For example, entry-level sales positions may start at around R200 000 to R400 000 per annum, while senior sales professionals or those working in large corporations can earn upwards of R800 000 to R1 500 000 per year. However, it’s essential to note that these figures are general estimates and actual salaries can differ significantly depending on individual circumstances.

Common skills required for a successful sales career in Gauteng include excellent communication and interpersonal skills, the ability to build strong relationships with customers and colleagues, negotiation and closing techniques, product knowledge and industry insights, and proficiency in CRM software and other sales tools. Additionally, many sales professionals in this region possess a degree or diploma in business, marketing, or related fields.

Sales roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and more. These industries often require sales professionals to have a deep understanding of their respective markets and customers, as well as the ability to adapt to changing market conditions.

For those looking to pursue a career in sales, there are typically several opportunities for professional development and growth. Many companies offer training programs, mentorship schemes, and performance-based bonuses, which can help sales professionals advance their careers and increase their earning potential. Additionally, certifications such as the Certified Sales Professional (CSP) or the Advanced Sales Certification (ASC) can demonstrate a commitment to excellence and enhance job prospects.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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