Job Description
About the Role
We are seeking a skilled Content Creator / Digital Marketing Specialist to join our team in Johannesburg. As a Laboratory Equipment Specialist, you will be responsible for developing and executing digital marketing campaigns that resonate with laboratory professionals, procurement teams, researchers, and industry stakeholders. Your expertise in content creation, graphic design, and campaign execution will play a crucial role in driving business growth and expanding our brand presence.
Key Responsibilities
- Developing technically accurate marketing content tailored to laboratory professionals, procurement teams, researchers, and industry stakeholders.
- Creating written and visual marketing content, including emails, newsletters, presentations, brochures, blog articles, social media posts, and press releases.
- Designing engaging layouts and graphics using tools such as Canva and Adobe Creative Suite.
- Ensuring all content aligns with the brand and communicates clearly to a scientific and technical audience.
- Managing audience targeting and basic automation using digital and email marketing platforms.
- Supporting and executing digital marketing campaigns, product launches, and promotional initiatives.
- Scheduling, publishing, and managing social media content across relevant platforms.
- Assisting with email marketing, website content updates, and other digital touchpoints.
- Assisting with the creation of video content for marketing initiatives, product showcases, and social media platforms.
- Compiling reports and insights to support data-driven marketing decision-making.
- Collaborating closely with sales teams, product specialists, and management to gather content and market insights.
Requirements
- A Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is preferred for this role.
- Previous experience having worked in content creation, digital marketing, or a related role.
- Experience in a scientific, technical, or B2B environment is advantageous.
- Proficiency in digital marketing tools such as email platforms, Mailchimp, social media tools, analytics, Canva, and Photoshop.
- Basic videography or video editing skills will be advantageous.
Qualifications
- Formal education/certifications not specified.
Salary & Benefits
- Salary package, including benefits, is highly negotiable depending on experience gained.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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