Job Description
About the Role
We are seeking an exceptional copywriter to join our fast-moving team in Johannesburg, responsible for producing high-quality content across multiple formats and workstreams. As a key member of our Brand Storytelling and Communications team, you will collaborate closely with senior colleagues to deliver compelling brand narratives that drive engagement and conversion.
Key Responsibilities
- Write and maintain AEO-optimised website copy across all properties
- Develop permanent authority sub-pages and FAQ-structured content designed to surface in AI answer engines and search features
- Collaborate with our web agency on structured content implementation, including an understanding of why schema/JSON-LD matters
- Refresh and update existing website copy to ensure accuracy and AEO alignment
- Produce copy for brochures, sales collateral, email campaigns, in-room materials, and print advertising
- Write video scripts, YouTube descriptions, and presentation content as required
- Draft press releases, award submissions, and media-facing materials
- Produce internal communications, staff announcements, and operational content as required
Requirements
- 35 years of professional copywriting experience with a strong, varied portfolio
- Demonstrated ability to write across multiple formats – digital, editorial, trade, print
- Proven experience writing website copy with an understanding of SEO principles, including search intent
- An understanding of the luxury travel buyer journey and how content supports the path from discovery to booking
Qualifications
- Formal education/certifications not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
GO APPLY NOW
Safe & secure application process
Explore More Opportunities
[quick_job_alert]
[jobseeker_tips]
How to Apply
Click “GO APPLY NOW” to visit the company’s application page.
Follow their instructions carefully.
JVR Jobs connects you with employers – we don’t process applications directly.
Latest Job Opportunities
[sa_latest_jobs count=”6″ columns=”2″]