Cape Town: CRM and Direct Marketing Manager posted by Ad Talent Africa
Posted on 2025-04-29 00:00:00
Employer | Ad Talent Africa |
---|---|
Category | Other Finance/Accounting |
Location | Western Cape / Cape Town |
Job Summary
Who we are: A leading Financial Services company.
What we do: We offer affordable and reliable financial services to the emerging consumer.
What we are looking for: A CRM and Direct Marketing Manager, who will play a key role in developing and implementing strategies to engage our customers directly and enhance their overall experience. With your expertise in CRM platforms and direct marketing techniques, you will lead initiatives aimed at maximising customer retention, loyalty and lifetime value.
What you will do:
Reporting to the HOD of Customer Experience, your key focus areas will include, but not limited to:
- Responsible for customer relations of direct marketing campaigns across all direct channels
- Sound knowledge of customers segmentation and how to apply this to a customer growth strategy
- Responsible to manage campaign performance and advise business on performance and any refinement that needs to be made
- Assigning customer target files to deals and creative together for personalised customer experience
- Design and implement quality assurance on all work
- Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt-outs
- Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar
- Responsible for the set up and reporting of customer surveys
- Report on campaign objectives laid out in the brief
- Guide business stakeholders on processes and best practices to understand customer’s behaviour and engagement through communication
- Define documentation and road maps for direct business processes, A/B tests and promotions that succeed through direct communications
- Managing trigger campaigns throughout the customer lifecycle to maximise sales
- A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective
- Ensuring campaigns comply with current best practice and legal compliance
- Identify target audience and opportunities to grow our direct marketing lists
What you must have:
- Degree or relevant marketing qualification
- Minimum of 5-8 years’ experience in a CRM role
- Must have worked for an online transactional business, with a strong digital presence
- Experience working on or developing customer lifecycle programmes
- Experience with triggered communication and complex segmentation
- Experience with CRM tools and content management systems
- Advanced experience with MS Office tools and G-suite Google Docs
- Strong understanding of data management and governance
- Strong interpersonal skills and ability to work within cross-functional teams
- Extremely detail orientated, whilst being able to see the big picture and how pieces across the organisation fit together
- Must be agile and able to change direction quickly
Click Go Apply to apply online!
Get Similar Job Alerts
More jobs in Cape Town
More jobs in Western Cape
Browse Other Finance/Accounting Jobs
Browse Ad Talent Africa Jobs
Apply directly for this position. Please read all instructions carefully.
We do not process job applications; we simply aggregate and display job listings.
More related positions
Cape Town Region: HR and Payroll Consultant
Cape Town Region: HR and Payroll Consultant Posted on 2025-04-17 00:00:00 Employer Unspecified Category Accounting / Finance Location Western Cape / Cape Town Region Job Summary…
View Job
HR and Payroll Consultant
Cape Town City Centre: Facilities Community Lead – Cape Town
Cape Town City Centre: Facilities Community Lead – Cape Town Posted on 2025-04-17 00:00:00 Employer Unspecified Category Customer service / support Location Cape Town Region…
View Job
Facilities Community Lead – Cape Town
Cape Town City Centre: Internal Sales Consultant – CAPE TOWN
Cape Town City Centre: Internal Sales Consultant – CAPE TOWN Posted on 2025-04-17 00:00:00 Employer Unspecified Category IT / Computing / Software Location Cape Town…
View Job
Internal Sales Consultant – CAPE TOWN
Cape Town City Centre: Travel Desk Administrator / Administrative Assistant – Durbanville
Cape Town City Centre: Travel Desk Administrator / Administrative Assistant – Durbanville Posted on 2025-04-17 00:00:00 Employer Unspecified Category Travel / tourism Location Cape Town…
View Job
Travel Desk Administrator / Administrative Assistant – Durbanville
Cape Town City Centre: Night Manager – Front Office
Cape Town City Centre: Night Manager – Front Office Posted on 2025-04-17 00:00:00 Employer Unspecified Category Catering / hospitality Location Cape Town Region / Cape Town…
View Job
Night Manager – Front Office
Cape Town City Centre: Sales Executive
Cape Town City Centre: Sales Executive Posted on 2025-04-28 00:00:00 Employer Unspecified Category Sales Location Cape Town Region / Cape Town City Centre Job Summary My…
View Job
Sales Executive
Cape Town: Practice_Finance Manager posted by Sagen Advisory
Cape Town: Practice_Finance Manager posted by Sagen Advisory Posted on 2025-04-29 00:00:00 Employer Sagen Advisory Category Accountant Location Western Cape / Cape Town Job Summary Role…
View Job
Practice_Finance Manager
Cape Town: Tax Administrator and Advisor posted by JenRecruitment
Cape Town: Tax Administrator and Advisor posted by JenRecruitment Posted on 2025-04-29 00:00:00 Employer JenRecruitment Category Accountant Location Western Cape / Cape Town Job Summary Our…
View Job
Tax Administrator and Advisor
Cape Town Region: CREDITORS CLERK
Cape Town Region: CREDITORS CLERK Posted on 2025-04-17 00:00:00 Employer Unspecified Category Accounting / Finance Location Western Cape / Cape Town Region Job Summary Minimum requirements:…
View Job
CREDITORS CLERK
Cape Town City Centre: Assistant Front Office Manager
Cape Town City Centre: Assistant Front Office Manager Posted on 2025-04-17 00:00:00 Employer Unspecified Category Customer service / support Location Cape Town Region / Cape Town…
View Job
Assistant Front Office Manager
Cape Town City Centre: Boilermaker (6- Month Contract)
Cape Town City Centre: Boilermaker (6- Month Contract) Posted on 2025-04-17 00:00:00 Employer Unspecified Category Construction / trades Location Cape Town Region / Cape Town City…
View Job
Boilermaker (6- Month Contract)
Cape Town: Technical Accountant posted by Hire Resolve
Cape Town: Technical Accountant posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary A…
View Job
Technical Accountant
Cape Town City Centre: OPERATIONS & SYSTEMS COORDINATOR (CLAREMONT, CAPE TOWN)
Cape Town City Centre: OPERATIONS & SYSTEMS COORDINATOR (CLAREMONT, CAPE TOWN) Posted on 2025-04-17 00:00:00 Employer Unspecified Category IT / Computing / Software Location Cape…
View Job
OPERATIONS & SYSTEMS COORDINATOR (CLAREMONT, CAPE TOWN)
Cape Town: Audit Senior posted by Hire Resolve
Cape Town: Audit Senior posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary A…
View Job
Audit Senior
Cape Town: SAICA Articles Trainees posted by Hire Resolve
Cape Town: SAICA Articles Trainees posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary…
View Job
SAICA Articles Trainees
Cape Town City Centre: Practice Manager
Cape Town City Centre: Practice Manager Posted on 2025-04-17 00:00:00 Employer Unspecified Category Accounting / Finance Location Cape Town Region / Cape Town City Centre Job…
View Job
Practice Manager
Cape Town: Equity Analyst posted by Hire Resolve
Cape Town: Equity Analyst posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary Hire…
View Job
Equity Analyst
Cape Town: Finance Administrator – Solar Energy Equipment Supplier – R300K – R180K posted by Hire Resolve
Cape Town: Finance Administrator – Solar Energy Equipment Supplier – R300K – R180K posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category…
View Job
Finance Administrator – Solar Energy Equipment Supplier – R300K – R180K
Cape Town Region: AUTOMATION TECHNICIAN – PROJECTS
Cape Town Region: AUTOMATION TECHNICIAN – PROJECTS Posted on 2025-04-17 00:00:00 Employer Unspecified Category Engineering Location Western Cape / Cape Town Region Job Summary Minimum requirements:…
View Job
AUTOMATION TECHNICIAN – PROJECTS
Cape Town: Auditor posted by Hire Resolve
Cape Town: Auditor posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary Hire Resolve’s…
View Job
Auditor
Cape Town: Accountant posted by Hire Resolve
Cape Town: Accountant posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary Hire Resolve’s…
View Job
Accountant
Cape Town: Bookkeeper posted by Hire Resolve
Cape Town: Bookkeeper posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary Job Specification:…
View Job
Bookkeeper
Cape Town: Financial Accountant posted by Hire Resolve
Cape Town: Financial Accountant posted by Hire Resolve Posted on 2025-04-30 00:00:00 Employer Hire Resolve Category Auditing Location Western Cape / Cape Town Job Summary Job…
View Job
Financial Accountant
Cape Town City Centre: Roadfreight Controller CPT
Cape Town City Centre: Roadfreight Controller CPT Posted on 2025-04-17 00:00:00 Employer Unspecified Category Transport / logistics / warehouse Location Cape Town Region / Cape Town…
View Job
Roadfreight Controller CPT
Cape Town City Centre: Financial Operations Analyst
Cape Town City Centre: Financial Operations Analyst Posted on 2025-04-17 00:00:00 Employer Unspecified Category Accounting / Finance Location Cape Town Region / Cape Town City Centre…
View Job
Financial Operations Analyst