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Johannesburg: Loyalty Manager posted by The Good Human (Pty)Ltd

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Job Description

The company welcomes job applications from passionate and hard-working team players who want to be part of our ever growing organization. We value our employees and provide them with the means to grow within the company, opening many doors in the process.

Main Purpose of Role

  • To drive loyalty and engagement across company customer base by designing, implementing and managing a data-driven, multi-platform loyalty and rewards strategy. The role focuses on enhancing the customer experience from casual players to VVIP patrons across online betting, land-based casinos, hotels and other entertainment offerings, by rewarding customer loyalty with features, benefits and added value through third party collaborations. The ultimate objective is to maximize customer lifetime value and brand affinity through relevant rewards, segmentation and innovative campaigns.

Key Performance Areas

Grow the brand’s Rewards membership across online betting, hotels, casinos and entertainment businesses.

Increase the brand’s App registrations across online betting, hotels, casinos and entertainment businesses.

Increase customer engagement with the brand’s App.

Seek and manage third parties to collaborate and add value to the programmes.

Continuously enhance and innovate the brand’s Rewards programme and the brand’s App to functionality and benefits.

Activities

Segmentation and analysis of the brand’s Rewards and App membership to behaviour. Develop a holistic customer segmentation strategy in partnership with CRM and BI teams. Use this to tailor communications, promotions and experiences across all platforms.

Formulate and implement campaigns to acquire, retain and grow share of wallet and App penetration ito offers, benefits and communication plans.

Enhancements. Continuously review and enhance the current rewards structure and benefits based on customer data, usage and competitive benchmarks. Ensure cross-functional integration with hospitality and gaming.

Negotiate third party collaborations.

Monitoring and management of progress through reporting, ie brief the Digital team to extract behavioural insights from digital platforms. Use findings to influence loyalty campaigns and content strategies.

Cross-functional collaboration. Work closely with Marketing, CRM, Gaming, F&B, VIP, IT and Operations to execute loyalty initiatives and drive business alignment.

Requirements:

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If you have these qualifications, join our team:

Matric (NQF 4) , degree in Marketing, Business, or Consumer Behaviour, Minimum 5 years in loyalty program or App management experience, ideally in the casino or hospitality industry.

Technical skills & Competencies: campaign planning, implementation and management expertise, app management and testing experience CRM systems and loyalty programme expertise, strong data analytics and campaign performance evaluation, Microsoft Office proficiency (Excel, PowerPoint, Word, Outlook), familiarity with compliance and Gaming Board regulations, sound knowledge of brand and rewards strategy, Gaming Board compliance, analytical reporting and presentation development, budget and campaign management, working knowledge of IGS system and BI tools, strong understanding of customer lifecycle marketing

Behavioural Competencies:

Customer Focus: Deep understanding of guest behaviour and value exchange

Leadership: Team coaching, development, and performance management

Analytical Thinking: Uses data to inform and innovate strategy

Strategic Planning: Anticipates future trends and builds relevant loyalty solutions

Quality & Detail Orientation: Applies standards and processes consistently

Judgement & Problem Solving: Balances bold thinking with practical decision-making

Creativity & Innovation: Identifies new opportunities for engagement and reward

Collaboration: Works cross-functionally with a shared vision for success

Accountability: Takes initiative and demonstrates resilience

CLOSING DATE: 20 March 2026

To apply, your written application must include: CV (maximum 4 pages), contactable references (with telephone numbers), covering letter with three reasons why youre our top candidate for the job!

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Gauteng

The IT and computer industry is one of the most dynamic and growing sectors in Gauteng, with a thriving job market that offers a wide range of opportunities for career advancement.

In terms of salary ranges, IT professionals in Gauteng can expect to earn anywhere from R800 000 per annum for junior positions to over R2 million for senior executives. The average salary for software engineers is around R1.5 million, while data analysts can earn between R900 000 and R1.2 million. With experience and skills, IT professionals in Gauteng can expect significant salary increases, with some roles offering bonuses and benefits that can increase their overall remuneration.

To succeed in the IT industry in Gauteng, candidates need to possess a range of key skills, including programming languages such as Java, Python, and C++, as well as experience with databases, cloud computing, and cybersecurity. Strong problem-solving skills, attention to detail, and excellent communication skills are also essential for success in this field. Additionally, knowledge of ITIL (Information Technology Infrastructure Library) and Agile methodologies can be highly valued by employers.

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Several major companies and industries in Gauteng are currently hiring IT professionals, including technology firms such as Microsoft, IBM, and Oracle, as well as banks and financial institutions like Standard Bank and Nedbank. The finance industry is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.

Career growth opportunities are abundant in the IT industry in Gauteng, with many companies investing heavily in employee training and development programs. With experience and skills, IT professionals can move into senior leadership positions or start their own businesses, while also pursuing further education and certifications. The Johannesburg Stock Exchange (JSE) is also a significant employer of IT staff, with roles ranging from software development to data analytics and cybersecurity.

Overall, the IT industry in Gauteng offers a wide range of exciting career opportunities for job seekers with the right skills and experience. With salaries that are competitive with those offered by major companies globally, there has never been a better time to pursue a career in this dynamic and rapidly evolving field.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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How to Apply

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